Added Value Of Sports Goods Industry Is Increasing Rapidly.

According to the projections of the foresight Industry Research Institute, the added value of sports industry in 2015 even exceeded 400 billion, which is also very far from the 5 trillion target proposed in 2025. This means that the average annual growth rate will remain at around 30% in the next few years, which will be a great opportunity for the development of related enterprises in the industrial chain. The sporting goods industry will also usher in a new period of nuggets, and the prospects for development can still be expected.

　　 Sports goods The subdivision industry has also maintained a certain rate of growth in recent years, and the market is stronger. Among them, the total output value of sports shoes industry increased year by year, and its growth rate remained above two digits, especially in 2014, an increase of 24.20% over the same period last year. Moreover, the market share of domestic brands has improved steadily, and its position has been stable, and has begun to compete with giant in the international sports shoes market. In the future, with the help of capital, the international influence of Chinese brands will rise again.

In addition, last year's news conference held that the proportion of sports industry in GDP will increase from 0.7% to 1% by 2020. The government's strong support will attract many capital to join this feast, and the sports industry will usher in explosive growth. Act as Mass sports Industry and sporting goods industry will also usher in a vigorous development trend.

Although the growth rate is gratifying, China's sporting goods industry accounts for only about 0.4% of GDP, and there is still room for growth in the future. 2010 the added value of sports goods industry in China accounts for 0.42% of GDP, the highest in previous years, but it still can not exceed 0.5%. With the outbreak of sports industry, the market scale of sporting goods industry will gradually expand, and the proportion of GDP will further improve, and the development prospect will be broad.

After a positive adjustment, the industry as a whole has shown some signs of warming. Order The results showed a marked recovery; the enterprises' transformation efforts were obvious; the product orientation was reexamined and the alienation competition was sought; the international economic situation recovered well; the sporting goods listed companies increased their earnings performance significantly. Although the depth adjustment process will continue for a period of time, all sides will take the initiative to innovate and respond positively.

Sportswear industry is Nike, Adidas and other foreign brands occupy the dominant position in the market for a long time, and domestic brands are struggling to catch up. The market size of other subdivision industries is also expanding, and sales revenue is increasing, especially in the sports protection user manufacturing industry. Data show that in 2014, sales of sports protective equipment manufacturing industry reached 12 billion 973 million yuan, an increase of 47.07% over the same period. In addition to the ball products manufacturing industry, such as training and fitness equipment manufacturing industry, outdoor products market and other segments, the growth rate is maintained at two digits. In the future, with the liberalization of the policy, the demand for sports goods will be further released, and the market segments will continue to develop at high speed.