LV Shut Down Taiyuan Stores Yesterday, And Shanxi Local Tyrants Were Shopping North.

Following the end of the year

After LV shut down three stores in Guangzhou, Harbin and Urumqi, Taiyuan stores are also ready to close stores in February 28th.

According to the official telephone call of LV yesterday, it was told: "LV Taiyuan store will be closed in February 28th. If you want to buy or repair LV bags, it is recommended to go to Louis Weedon's home in China World Trade Center, Beijing."

The official of LV said that Louis Weedon's home in China World Trade Center, Beijing was more complete.

For the reason why LV closed the Taiyuan store, a person familiar with the matter told reporters that LV closed the Taiyuan store mainly because of the declining sales relationship.

However, the above LV official said that there are many factors that LV closes the Taiyuan store, such as the company's adjustment of business strategy and so on, not because of the declining sales relationship.

LV chain store

In 2009, luxury brand LV first landed in Taiyuan, Shanxi.

It has been seven years since the 600 square meter shop, which was built by LV headquarters.

But according to reporters, luxury brand LV will be closed in February 28th.

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It is understood that at present, LV Taiyuan shop showcase products are not complete, some of the show has been evacuated, only some leather bags and shoes have a choice of styles.

Most of the goods have been packaged back to Hongkong and arranged by headquarters.

According to LV official reply to reporters, Taiyuan store's old customers can go to Beijing, Shijiazhuang and other shops to buy or repair.

According to the source, customers in Taiyuan can purchase items by calling the company telephone.

"After shopping, we will send the website to the customer's mobile phone, pay through mobile phones, and of course, shop through the Internet."

A person familiar with the matter told reporters that LV closed the Taiyuan store or because of the declining consumption of Shanxi's local tyrants.

The coal bosses who used to spend money like coal in recent years have been in a bad mood due to a serious downturn in the coal industry.

"In fact, if there is no developer's huge subsidy, LV has already closed shop."

According to the above insider, Taiyuan LV shop is the main store, and the main shops generally occupy the position of golden angle silver edge, which is a very important weight for developers. It can rely on the reputation of the main store to recruit other stores. If there are investment shops, LV will enter the field.

According to its disclosure, some developers have a larger rent subsidy than the original rent, which is "negative rent".

In other words, developers not only do not receive money, but to the main store money.

It is noteworthy that Taiyuan store is not the only LV store that will close soon.

It is also reported that luxury LV will be closed in February 28th at the Shanghai Li Bao Plaza store, which means its stores in Shanghai will also be reduced to 3.

Some analysts have commented that the LV store is a normal move, which is in recent years with luxury brands.

The decline in sales is related to the shrinking of luxury brands in China.

In fact, not only a lot of luxury goods in LV are cold in China.

Insiders said that after 2013, influenced by factors such as anti-corruption policies, overseas purchasing and consumption slump, luxury goods encountered "cold winter" in the mainland market, and so far no improvement has been made.

Heating up overseas

"Domestic luxury stores also have the reason why foreign shopping is hot."

People in the industry are so commented.

According to the latest Nelson China outbound travel monitoring report, nearly half of Chinese tourists will choose to buy luxury goods while traveling abroad.

"First of all, the price advantage. The price of luxury goods in China includes import duties and luxury tax. Generally speaking, the price is several times higher than that of overseas luxury goods.

The next is quality.

In the hearts of Chinese people, buying luxury goods in origin is not easy to buy Shanzhai products, and the quality is more assured.

After conducting research on about 1500 Chinese consumers, Bain pointed out that in 2015, the Chinese luxury market research report released in 2015 showed that shoppers had changed a lot in choosing shopping places for luxury goods in the past year.

In 2015, the overall increase in overseas luxury shopping was 10%.

Consumers flocked to Japan to spend more than 200% of their purchases.

The advantages of exchange rate and competitive luxury pricing make Korea, Europe and Australia become the popular shopping places of Chinese consumers in 2015.

According to Bain analysis, cross-border e-commerce and overseas websites are becoming more and more popular as luxury shopping channels. About half of the respondents said they bought luxury goods through these websites last year.