LVMH Group's Acquisition Of Repossi Top Jewellery Brand Market Is Good?

Designer Gaia Repossi, who is only 29 years old, has been the creative director of jewelry brand Repossi.

She has always been a regular customer of LVMH group's brands including Dior and Fendi fashion show. She has established personal relations with the board members of LVMH group and Delphine Arnault, the second in charge of Louis Vuitton, which helps to strengthen the alliance between brands and luxury groups.

Designer Gaia Repossi said the acquisition would enhance family brand awareness and expand its retail network to key areas.

She stressed that in order to maintain the healthy development of the brand, she hopes to grow step by step.

The jewelry brand is famous for its creation, including the best-selling Berb re Series rings and ear earrings, and is also available to celebrities such as Kristen Stewart, Emma Stone and Keira Knightley.

Although neither side is willing to disclose specific financial details, Gaia Repossi still says LVMH group has a minority stake.

She believes that it is still too early to say whether the jeweler will consider selling a majority stake in her capital.

Since 2007, Gaia Repossi has been the creative director of the brand and its board member. Her father Alberto Repossi is still the honorary chairman of the company.

The group is expected to appoint a chief executive, but Gaia Repossi believes that it is still a family brand, and it is still our name.

This acquisition reflects the growing attractiveness of jewellery categories, which will be the strongest performance category in personal luxury goods this year.

According to the international management consulting firm Bain &Co and the Italy luxury goods trade association (Altagamma), released in 2015.

Market monitoring report shows that if constant exchange rate is calculated, the growth rate of jewelry category is expected to be 6%.

Gaia Repossi told WWD: "when you are faced with a certain increase in output and output, you must accept these investment needs.

Because to a certain extent, the brand allows gradual expansion.

Gaia Repossi admits: "this market is developing in an unexpected way."

She added that the support and help of LVMH group will enhance brand awareness and become more competitive in the face of increasingly fierce competition.

The jewelry brand Repossi will be added to the jewelry brand matrix of LVMH group's Bulgari, Chaumet, Fred and De Beers.

But the Repossi brand is still independent and does not want to benefit from any brand synergy of LVMH group.

The "snake" LVMH group bought Bvlgari jewelry brand for $6 billion in 2011. This is the largest acquisition of LVMH in nearly 14 years.

In terms of business, this is a win-win deal. The top jewellery and watch area is a short board for LVMH, which is able to use Bvlgari to compete with Cartire and Tiffany, the best in these fields.

The way of acquisition has been uninterrupted. Since the 1987 LVMH group CEO Bernard Arnott (Bernard Arnault) integrated the Dior perfume into the name, the head of the LVMH has started its big acquisition in the luxury subdivision industry.

From France's Givenchy, to France, to Spain.

Switzerland's Heuer Watch, to the United States Donna Karan, Marc Jacobs and BeneFit, then to Italy Fendi and Emilio Pucci, all by LVMH revenue.

According to Alacrastore, a consultancy, since 1987, LVMH has bought at least 62 acquisitions, and has held at least 74 companies.

Repossi brands offer entry level products such as Antifer series at a price of 600 euro -638 euros; premium jewelry such as Berb RE series, priced at Euro 10000 euro, while the unique single product price is as high as 1 million 500 thousand euros.

Repossi's jewelry design is loved by the royal family.

Since 1994, Repossi is the official jeweller of Prince of Monaco, and even Diana Wang Ki is one of Repossi's customers.

The Repossi brand has been established for 90 years, and most of its products are produced in Italy with a long history workshop.

Some unique single products and product prototypes are made in Paris.

The brand has 90 sales outlets worldwide, including Le Bon March E and Colet fashion shop (Colette) in Paris; Losangeles New boutique in New York, Losangeles and San Francisco; Tsum shopping center in Moscow; Harrods, Selfridges, Browns and Harrods in London; department store in Tokyo, Japan, and Lian Fu Buddha in Hongkong.

Repossi also has two long-standing shops in Monte Carlo and Paris, Monaco.