Double 11 Is Not Enough For American Consumers.

This year, the total turnover of double eleven Tmall reached 91 billion 217 million yuan, 11 hours and 49 minutes in 2014, breaking the 57 billion 100 million of the whole day.

In this regard, the US media CNBC has poured cold water.

Once again, the sales record was broken in China, but it still failed to attract the attention of American consumers.

Despite the first 90 minutes

The paction volume has reached US $5 billion, which is equivalent to the total online turnover of Americans last year on "black Friday" and "network Monday".

However, according to ADI's data, on the day of double eleven, Ali came from

The revenue is estimated at $1 billion 400 million, an increase of 14% over the same period last year, but it is still far below the authority's estimate for this year's US internet Monday.

ADI also found that in terms of social networking hotspots, Singles Day's English was mentioned 75 thousand times worldwide, significantly lower than the 300 thousand times of Amazon Prime Day in July, not to mention 3 million times last year's "black Friday" (Black Friday).

CNBC cited the conclusion of ADI (Adobe Digital Index), a market research firm, that double eleven has become China's largest shopping festival. However, despite the participation of famous retailers such as WAL-MART, it is far from the US.

Of course, the fact that no amount of turnover has been obtained in the United States does not prevent double eleven from breaking through the record and becoming the biggest shopping festival in history.

Analysts at Alliance Bernstein, an investment organization, commented that Alibaba's role in the Chinese consumer market will become more and more important.

"Compared with the United States or the whole west, China's retail infrastructure is much worse."

He said, "Alibaba is helping China directly skip the process that the West has gone through."