Store Display Is Not About Beauty.

Clothing store display is not as long as it is beautiful, most customers to shop to buy clothing is not just attracted or liked impulse buying, but also involves the price performance of clothing, clothing relevance, clothing theme.

Clothing display has a great impact on a terminal store, many people think.

Understand the annual market of the company

We should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly information.

What we need to do is not wait while we are doing the new season product design. We should keep abreast of the fashion designer's ideas and progress at the same time, and start a new season.

Planning case.

Brand Quarterly

There are usually many kinds, and sometimes there are more than 100 kinds. Besides, the ingredients of fabric, the quantity of orders, the arrival date, the design direction of fabrics are all the information we must master.

It is impossible for us to remember all this information solely by our minds, and we can not distinguish them from colors and patterns. We should communicate with other departments in accordance with the company's unified numbering to improve work efficiency and avoid unnecessary troubles.

With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.

In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.

Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set.

Only one matching scheme is far from enough, because the fashion designer's collocation scheme is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market.

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Before displaying the window of a clothing store, we first plan the scene of the window, plan the corresponding story plot, and display the goods displayed in line with the style of the brand, reflecting the beauty of life and the sense of reality.

Attention should be paid to the placement of models and props, which is one of the factors that affect the beauty of window displays.

The display of model clothes should be harmonious with the display of background POP, and the color of props should also be echoed.

Clothing store window display focuses on features, flagship or promotional products. To understand what I want to promote or promote, what is the product that I can display and how to display the brand image? At the same time, we must do a good job in the display and research of other brands, display the brand superior products in the window, and highlight the personality, connotation and advantages of this brand.

The application of window lighting in clothing store is a small but very important problem. It is best to use crossed lights, because the intensity and range of the light are the best, which can effectively display the color and style of the merchandise.

The lighting intensity of the shop windows should be about two times the intensity of the lighting in the hall, so that the door and window display of the shop will be very eye-catching.

The intensity of lighting in shops and windows directly affects consumers' entry behavior.

Too long clothing replacement can cause visual fatigue of customers. Too fast replacement can easily cause customers to be dazzled. According to the different conditions and goods, the replacement frequency is the slowest half month, the fastest one week.

However, for the new products in season, it is necessary to display and display according to the specific circumstances to ensure the timeliness and freshness of the display of new windows, which is more conducive to attracting customers into the store.