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Asia Is Experiencing A Strong Wave Of Electricity Suppliers. China Is A Mature Market For Luxury Goods.

2015/6/8 9:38:00 64

E-CommerceE-CommerceLuxury BrandsHermes

It is reported that although Asia has experienced economic recession earlier, he will still achieve the best performance in the intercontinental area.

Mike Moriarty, a partner in the company of Kearney, said: "the economic turmoil in the Middle East, Latin America and Russia has led to a more cautious expansion of these developing markets over the past year.

However, retailers hold a long view of emerging markets. They will not quit the market, but will more selectively invest in growth areas, such as the electricity market in the Asian market. "

The survey is based on 24 retail segmentation and economic indicators from 30 countries in the global emerging market.

This year's report also includes the analysis of luxury brands' attention, and analysts classify them based on the performance of luxury brands in various markets.

The survey shows that Asia is experiencing a strong wave of electricity suppliers.

The electricity market in the region reached US $525 billion, more than US $483 billion in North America.

The report says that with the popularity of the Internet,

Online retailers

Product innovation, Asian e-commerce brand turnover will grow at an annual rate of 25%.

In the next few years, online channels will continue to be the focus of retailers' business.

For other regions, social and economic fluctuations have always been a key issue.

The report shows that in the Middle East and Latin America, social turmoil has made brands cautious about international expansion in the region, but at the same time, there will not be a large number of retailers withdrawing from the market.

The report points out that Russia is an exception, which is influenced by "high political risk", which has led to many brands making decisions to close or withdraw from the market, such as Adidas, franchisee Maratex and Mexx.

In the overall rankings, analysts pointed out that in the next 7 years, China's retail market is expected to grow to $8 trillion, which will be two times that of the United States.

In China, retailers are adapting to the slowdown in economic growth and make strategic adjustments to market share and profitability.

In 2014, the number of leading brands in the market closed by about 200, while in 2013 only 35 were closed.

However, luxury brands are still insisting on the pace of expansion, though some believe that the Chinese government's policy of combating corruption will inhibit demand for purchases.

Hermes

Fifth Maison Herm s have been opened in Shanghai, and Lian Crawford has opened third stores in China in Chengdu.

Analysts pointed out that retailers have increased their awareness of emerging markets and know how to operate in the context of "economic and political turmoil".

"For luxury brands, access to emerging markets is important because they account for 30% of the global luxury market."

Hana Ben-Shabat, partner of corney company.

Based on the presence of luxury brands, this report divides the country into three categories.

The first category is the "mature market". There are 11~15 brands, and the countries under the category are: Brazil, China, Kuwait, Malaysia, Qatar, Russia, Saudi Arabia, Turkey and Arabia, the United Arab Emirates; the second category is the "middle market", with 6 ~10 brands stationed. The countries under this category include Azerbaijan, Columbia, Jordan, Kazakhstan, Mexico, India, India, India and stock; the last category is the "emerging luxury market", and 5 brands are stationed. The countries under this category include:,, Chile, Turkey, Arabia, Turkey, Arabia, and Sri Lanka.

The report points out that

Luxury brand

The opportunity always exists, but only if the business strategy adapts to the local market environment can it succeed.

Luxury markets such as China and UAE will be less risky, but at the same time they will also focus more on competitiveness.

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