Gucci Continues To Restructure Management To Meet Challenges

In recent weeks, Marco Bisali has enriched his team, and at the same time enhanced the direct link between executives who are in charge of different jobs, so as to make the operation of the company more flexible.

It is based on this consideration that Micaela Le Divalek (Micaela Le Divelec) was promoted to be the new chief customer officer of Gucci, and also vice president of the company, responsible for controlling all sales channels, including wholesale, retail and e-commerce. Previously, the executive had worked in Gucci for many years, and served as chief financial officer and chief executive officer of several senior positions in the company. When announcing the new appointment, she was the chief executive officer of Richard Ginori, Italy's oldest porcelain product known as "the first porcelain in Europe" by Gucci's luxury porcelain. By the way, Gucci's new creative director, Alessandro Michel Alessandro (Michele), had previously served as the brand. Creative director 。

　　 Gucci It also pointed out that Micaela Le Divalek will also be responsible for all the markets managed, and the heads of each geographical area should report to her. One of her tasks is to redefine the brand's customer experience. experience It is necessary to maintain consistency across different sales channels and be consistent with company strategy. For Gucci, customers should be rebuilt as the core of their strategy.

A series of appointments include Matteo Mascacini (Matteo Mascazzini) in charge of retail business. He has worked in the company for many years. He has served as head of the North American market and the Japanese market. Giovanni Baldi, a former chief financial officer of Gucci Europe, Middle East, India and Russia and Ross, will succeed Paul Fatorrelo (Paolo Fattorello) as president of the region, which will be transferred to a new project for Matteo.

Together with the new creative director Alessandro Michel, who has previously announced the design, Jacopo Venturini, who is in charge of sales, and Stephen Lind, President of the new Gucci timekeeping and jewellery Department (Stephane Linder, TAG CEO Heuer Heuer Venturini), Gucci's new executive team has been set up in a neat way, whether they can make Italy one of the world's leading luxury brands reborn, and let's wait and see.

As one of the top luxury brands, Gucci (Gucci) has not performed well in recent years, so its parent company Kering has reorganized its management team since the end of 2014. Last December, Kai Yun group appointed Marco Bisali, President of luxury luxury fashion and leather goods department (Marco Bizzarri) as Gucci's new chief executive to restructure its biggest brand in the two years of growing sluggish performance.