Onward Holdings Profits Fall Crisis

On Monday, Onward Holdings Co. Ltd. opened a sharp drop in its opening rate, which fell by 8.38% to 798 yen a day.

Japanese apparel giant Onward Holdings lost 9.8% of its profits and suffered a crisis.

Jil Sander's parent company, Japanese apparel retail giant Onward Holdings Co. Ltd. (8016.T) nvad Holdings Limited recently released its annual report. In the 2015 fiscal year ended February 28, 2015, the company's net profit fell 9.8% to 4 billion 204 million yen (US $39 million 100 thousand), compared with 4 billion 658 million yen in the same period last year, far less than the group's 5 billion 400 million yuan profit forecast. Revenue rose slightly 0.5%, from 280 billion 7 million yen in the same period last year to 281 billion 501 million yen (US $2 billion 620 million), far less than the expected growth rate of the group and the total income of the yen.

In the 2015 fiscal year, Onward Holdings Co. Ltd., Ltd., has recorded a profit of 5 billion 731 million yen, a 43.8% fall in the same period, and a profit margin of only 2%. Gross profit recorded 129 billion 63 million yen, down 1.3% compared with the same period last year, and the gross profit margin was 45.8%.

By Region 2015 fiscal year Onward Holdings Co. Ltd.

The local turnover amounted to 237 billion 271 million yen, an increase of 1.3% over the same period last year, and the turnover in the international market was 62 billion 604 million yen, an increase of 2.4% over the same period last year.

The performance was strongest, with annual revenue rising 15.6% to 5 billion 957 million yen, compared with 5 billion 155 million yen in the same period last year.

Whereas

Continuing hardship, Onward Holdings Co. Ltd. Ltd. said that the revenue in the 2016 fiscal year will be 6.2% down to 264 billion yen; the gross profit will be reduced by 4.8% to 122 billion 900 million yen; the expected operating profit will be improved by 57% to 9 billion yen; the expected net profit will increase by 18.9% to 5 billion yen.

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Apart from the fact that the Chanel brand itself will enter the electricity supplier, its three M tiers d 'Art advanced handcraft workshop (including gloves workshop Causse, cap making workshop Maison Michel and Scotland knitted brand Barrie Knitwear) of its subsidiary Paraffection will go ahead one by one, and it is estimated that a separate e-commerce website will be launched by the end of this year.

Bruno Pavlovsky said that these three advanced handicraft shops are relatively small, and developing online sales helps to expand their customers and businesses.

In fact, in 2014, Bruno Pavlovsky still insisted on the idea of only making boutiques. At that time, he still hoped that consumers could go to boutiques to feel Chanel's service.

When he was interviewed by BoF founder Imran Amed, he expressed why Chanel did not carry out online sales of accessories and ready-made garments. "Fashion needs people to see, touch, feel and understand."

And this sudden change, Bruno Pavlovsky explains, "doing business is actually a pformation, an evolution that can better serve customers.

What we need to do now is to better serve the electronic services rather than the popular ones. "

In fact, there are more than one Chanel.

Fendi also announced that it will launch an e-commerce website this year, initially offering 28 European delivery services, and opening the Japanese and US markets later this year or 2016.

Fendi chairman and CEO Pietro Beccari has confirmed the news: "this is a way of customer service."

It is said that the women's clothing series will be sold from February.

Internet sales were once a very disdainful way for luxury goods, but we were surprised to find that the pformation was so fast.

Burberry was originally considered to be a very bold move to enter Tmall. Hugo Boss and the Philippines screen authorized the network to be a tentative step for luxury goods.

Giorgio Armani has also launched e-commerce channels in China.

When it comes to embracing the Internet, it has to mention Burberry, which is the first luxury brand to profit from e-commerce and new media.

Burberry's live webcast shows so vividly that at the time, other luxury goods were still immersed in traditional marketing methods.

Today, Burberry's popularity in China proves how wise this choice is.

Its camping in Tmall also made many people eliminate the fear of online luxury fakes, and paved the way for the successors.

I wonder how Louis Weedon will consider the sale of China's official website so far.