Differences In Clothing Sales Patterns: Ordering Or Distributing?

The essence of sales mode is who should ultimately be responsible for understanding products and markets.

Various ways have different effects at different stages and cause different problems.

The distribution system is low and easy to manage, but it is widely criticized because of the long reaction period of the market and the accumulation or shortage of goods. The ordering system is more flexible, dealers can adjust according to the situation, but dealers who lack funds and experience will take more risks.

The choice of order pattern is a big problem in the clothing industry.

The ordering mode does not require the enterprise to undertake the inventory of the channel, and is the easiest way to make money in the case of sufficient cash flow.

But the timeliness of clothing is very strong. The fashion trends of different years are different and even fleeting.

And the order time is often longer than the listing period. Once the market trend changes, dealers will not be able to meet the needs of consumers in the selling season. A large amount of inventory will restrict the order in the coming year, and further hamper the development of the brand.

As the most common sales mode in China, ordering will be a double-edged sword. It is not only the fundamental reason for the high profit and sufficient cash in the garment industry, but also a hindrance to the prosperity of the industry.

A domestic public

Although the brand is dominated by the franchise mode, the "headquarters unification" is adopted.

Mode.

At the beginning of the product season, the brand is analyzed and predicted according to the sales data of the store, and the product is uniformly allocated.

Therefore, the brand can realize the overall management and distribution of the whole stock. The display of single store can display the unified image of the brand, and is conducive to the rapid response to the market trend.

But the relevant inventory risk is borne by the brand's headquarters, so the brand is

The market trend control and other aspects put forward higher requirements.

Because of the lack of capability in commodity planning, seasonal pfer, terminal retailing and so on, the brand has led to asymmetric information between headquarters and stores. In order to develop the brand in this way, the brand has to spend several years in high storage.

A foreign mass clothing brand carries out a single store order. Its essence is to put the main responsibility of understanding the product to the store manager, that is, the store manager directly orders to the headquarters according to the consumer demand and market changes.

It is mainly based on the fact that "the store manager can better identify and match the change of customer demand, which is conducive to promoting the supply chain moving towards the market and upgrading quickly."

This mode puts forward a high demand for the comprehensive ability of the store manager. In this industry where the average annual wastage rate is above 50%, how to recruit, cultivate and retain front-line personnel is also a learning.