Cross Border Electricity Providers: Products Are More Important Than Marketing.

In March 20th, the first stop of Quanzhou cross border e-commerce series sponsored by the Municipal Bureau of Commerce was "Amazon".

The project promotion conference was held in Overseas Chinese Building.

From the Amazon, Microsoft Bing, export Yi and many other world-renowned cross-border platforms in charge of the Southern China region, worldfirst, Yi Xin, postal courier and other cross-border e-commerce service providers, Quanzhou Business Bureau responsible person and nearly 300 Quanzhou enterprises responsible person attended the meeting.

Reporter Liu Wenyan Intern Su Weijie

Cross border electricity providers grow faster than traditional imports and exports

At the recommendation meeting, Amazon China Southern China district director Kang Ping listed 2011 - 2016 global cross-border B2C electricity supplier turnover, we can see that the growth rate of cross-border B2C growth is increasing year by year.

Kangping said that in the global B2C e-commerce market in 2013, the first North American market has a share of four hundred and twenty billion US dollars, and the second Asia Pacific market has a share of three hundred and eighty billion US dollars. Among them, the Asia Pacific region is the fastest growing cross-border e-commerce market.

According to the introduction, from the development speed of traditional import and export in recent years and the development speed of cross-border e-commerce, the growth rate of cross-border e-commerce imports and exports is far higher than the growth rate of the overall import and export.

"Since the birth of cross-border e-commerce in 2008, cross-border e-commerce has accounted for 14.5% of the total import and export volume by 2014.

According to this trend, the import and export volume brought by cross-border e-commerce in 2016 will reach 20% of China's total import and export volume.

According to the statistics of Alibaba, since 2013, the number of foreign trade enterprises in Quanzhou has increased by more than 30%. The total volume of cross-border e-commerce pactions in Quanzhou has accounted for more than half of the province's total paction volume, according to Alibaba's statistics.

Dig deeper into customer needs and optimize products.

"Traditional"

There are six links: factories, exporters, importers, wholesalers, retailers, consumers; B2B foreign trade has become a four link: factories or brands, wholesalers, retailers, consumers; and cross-border e-commerce has only two links: brand and consumer.

Kangping said, "cross-border electricity supplier B2C not only shortens the trade links, shortens the trade cycle, but also increases the profits of foreign trade enterprises."

Lin Shile, general manager of Fujian Xin Shi Ying garments industry and Trade Co., Ltd., has shared the experience of engaging in cross-border e-commerce.

As the sales champion of the underwear category on Amazon platform, he said, we must seize the opportunity to do cross-border electricity business, but the most important thing is to understand products and products.

Means.

For some enterprises put forward "the current cross-border electricity supplier market has crossed the blue ocean" question, Lin Shi Le said that cross-border electricity suppliers are not necessarily the Red Sea, because the entire cross-border electricity supplier's format is uncertain, unable to build their own boundaries, limited thinking, we must dig deeper into customer needs and optimize products.

Kangping also said: "the most important thing is to have a good product, and the two is customer experience."

Foreign customers pay more attention to the product itself, not what you have done.

And beautify.