Yi Mart And Lotte Mart Compete For The First Partner Of Ali.

In order to seize the Chinese race, the Korean supermarkets have started a fierce "grab the war".

Among them, Yi bought and Lotte Matt respectively advocated that they were the first supermarkets to enter the Chinese electricity supplier, and scrambled to seize the status of "Alibaba first partner".

On the 13 day, it announced the opening of the "Lotte Mart" pavilion on Tmall international, emphasizing that it was the first online sales supermarket in Korea, and Yi Jie emphasized that it won the "early February 5th".

The domain name of the international brand is the first partner of Alibaba. The two companies dispute the definition of "first time".

The analysis shows that the annual growth rate of China's online shopping market is more than 40%, and the potential demand of Chinese people for Korean goods is also very large, so the two supermarkets are so sensitive to "first time".

According to statistics, in February, Chinese customers accounted for 75% of the sales of foreign customers in Lotte Mart online store. The hot products were 27% of the baby products, such as diapers, wipes and detergents, followed by cosmetics (23.7%) and bags (14.9%).

(6.1%).

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Now Xiushui is facing not only the competition between the electricity supplier and the traditional business, but also the enormous pressure of public opinion.

When the Xiushui Street market was closed and re selected, another famous foreign market, the elegant clothing market, was completely shut down at the end of last year, and began upgrading.

In the industry view, the seventh pformation of Xiushui Street market is also forced to turn.

The Xiushui Street market was pformed from the earliest open-air market.

In 2003, Xiushui market began to be relocated and rebuilt and officially opened in 2005.

Because of the large number of embassies stationed in the area, the earliest open-air market was gathered by these merchants targeting foreign consumers. This has been the market positioning of Xiushui and has become a famous foreign market in China, and has become a must for foreign consumers to come to Beijing.

Statistics show that Xiushui has more than ten million passengers per year, 70% of whom are international friends.

As the first self issued market, merchants are mostly self-employed, and the counterfeit and inferior commodities have become a problem facing the Xiushui Street market.

Especially in recent years, foreign brands have been campaigning for Xiushui.

Under the pressure of public opinion, Xiushui Street market is constantly upgrading and upgrading.

To count it down, this is the seventh pformation of Xiushui in the past ten years.

Since the beginning of 2012, the Xiushui Street market has been re elected through the "replacement of blood for gene", introducing a large number of independent brands, original design manufacturers, and so on, forming a high-end atmosphere represented by the two tier market.

However, due to the renovation of the market, the promotion work is not complete. There are still some shops which are in the middle and low end goods and have not strong sense of service.

Although the positioning of high-end shopping malls will help Xiushui Street market get rid of the bad reputation such as fake and shoddy, but through the direct selling mode such as direct selling to the high-end, there is still a certain risk.

Previously, including the pure department store and other commercial projects have launched a similar pattern, but the company has now closed down.

Lai Yang, a special researcher at the North Business Research Institute, said that some of the high-end practices in Xiushui Street's market pformation still deserve to be explored.

Lai said that once the brand name "LOGO" is removed from the same brand and homogeneous brand, the brand added value will be lost, and the brand effect will also be lost.

In the view of Lai Yang, foreign goods such as the Xiushui Street market can be made from the Chinese cultural background, which is differentiated from the high-end shopping malls such as Beijing SKP, and truly attract international consumers through products and services with Chinese characteristics.