Underwear Store Business Tips To Attract Eyeballs With Lights.
The fitting room is not big but fine. When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions. As a result, the planning of the fitting room should be well ventilated and clean, and there should be some places for hanging clothes and some makeup for women. There is also a "guiding plan" for underwear wear. The color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.
The quality of terminal display cabinet is related to consumers' impression of the brand. First of all, the color and shape of the product display cabinet should be coordinated with the brand concept; secondly, it can better foil and render products; third, it is important to keep up with the trend and not be out of date.
Is the whole Store space An important part of it. It is important to coordinate and complement each other with display cabinets, playing a role of decorating stores and standardizing. On the other hand, it can store data and facilitate checkout.
How to attract women's eyeballs? How to better please them? Keep them. Good lighting has been listed as one of the most important environmental factors by consumers. 75% of consumers think that the lighting of stores is very important and will directly affect them. purchasing behavior 。 In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, and the impact of light on them is even more prominent.
In fact, the good and bad business of underwear shops is related to many factors, but decorating is one of the most important details. Underwear shop decoration is exquisite, if you want to open. Underwear Shop, we must master these skills above, so that we can be more attractive.
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Promotion is often used by many clothing stores, but often it is embarrassed to get caught up in sales. In fact, the reasons why clothing stores do not sell well are mainly as follows:
Many clothing store sales promotions of the inertia of thinking often exist in the cognitive bias, leading to behavioral errors.
The short-sighted behavior of the clothing dealer determines that it is normal for the clothing store to be sold off. Especially for fast moving consumer goods dealers.
When things change, things change. Nowadays, the market competition is more intense, and the variability of marketing environment brings difficulty to the decision-making of clothing store promotion. The result is that there is a big deviation between the effect of clothing store promotion and expectation.
Poor execution is one of the most important reasons why sales promotion is not in place. If there is a creative sales promotion plan, if the execution is poor, the purpose of sales promotion will not be achieved.
Most of the time, the clothing store promotion is just for the purpose of collecting money. After transferring the inventory to the distributor, the manufacturer does not follow the control of the two batches and terminal promotions.
Clothing marketing is also a skill. In most of the sales promotion of clothing stores, most manufacturers often find it wrong to grasp the rhythm of sales promotion, and the direct result is the imbalance of Clothing promotion. Therefore, we must grasp the opportunity to promote again.
In sales, customers are free to choose products. They do not mean ignoring customers. No matter what they do not ask, the key is to keep the right distance between customers and customers, to follow customers and observe customers. Once we find the opportunity, we will attack immediately. In order to improve the turnover rate.
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