Gao Dekang: Dream, New Vision, Fusion And Future

Time flies, time is like song, in 2015, it has suddenly arrived.

On behalf of Boston Group and in my personal name, I would like to extend sincere greetings and heartfelt wishes to all Bosideng family members, business partners, global consumers and friends from all walks of life on behalf of Bosideng group.

As one of the industries with the highest level of global competitiveness and marketization, Chinese clothing has become more and more strong and has its own "high gloss" moment: the root is "the middle", the soul is "ritual" and the "new Chinese dress" is "new". It matches the "APEC blue" and reflects the East. Clothing and costumes become the most active and largest order products in the "double 11" online shopping feast.

Chinese clothing burst forth in the light of creativity and vigorous vitality.

Heaven is strong, and gentlemen strive for self-improvement.

In 2014, Bosideng faced challenges and struggled with strong will and strong self-confidence, and opened up a new pattern of "fusion and future development": the headquarters building was built to build a world famous brand headquarters economy; the Bosideng business school was set up to build a "provincial demonstration enterprise university"; and signed in 2015.

He plans to enter the Italy market with her own brand, and donates 10 million yuan of materials to Yunnan Ludian earthquake stricken area to show social responsibility. It advocates and participates in the "zero abandonment of old clothes" activities to explain the green development. It is awarded by the China Federation of industrial economy and the United Nations Industrial Development Organization "the fulfillment of China's industrial sector".

The title of "five star enterprises".

It is especially proud of that.

In the 20 year (1995 ~2014), it won the sales champion of China's winter clothing market. It has been in the forefront of the national industrial enterprises in terms of brand cultivation, system construction and continuous improvement, and has been awarded the title of "national industrial brand cultivation demonstration enterprise" by the Ministry of industry and commerce.

Bosideng brand strength reached 918, brand value reached 19 billion 749 million yuan, ranking first in the textile and garment industry.

These outstanding achievements infiltrate Bosideng's wisdom and sweat, and witness the struggle and success of China's clothing brand.

The East wants to know.

2015 is the year of "12th Five-Year" ending, and also the key year for the pformation and development of Bosideng fusion.

The development vision of the "world-renowned integrated clothing brand operator" is the most important part of the business model innovation, original design and brand internationalization.

We should give full play to brand advantage, focus on design and product itself, optimize marketing mode and consumption experience, and become enterprises of the times, responsible enterprises and enterprises with lofty dreams.

We should constantly improve our sense of responsibility, teamwork and service consciousness, break through old habits with positive attitude, set up new rules, and promote personal growth and enterprise growth.

We should bring together the power of innovation, promote the comprehensive pformation and integration of strategy, business and functions, and continuously enhance brand, quality and service, and sail in the "blue ocean" of globalization of brand and market.