Hainan Entity Business Circle Seeks To Break Through Online And Offline Simultaneously

On the one hand, the homogenization of Haikou business circles is serious. Some shops compete for customers by price war. The cost is increasing and profits are diluted. Some traditional entity shops have already developed into a "dead end". On the other hand, the growth of consumption demand in the market is limited. Insiders generally believe that the Hainan entity business circle will not disappear, but the business mode needs innovation and adjustment.

Compared with the electricity supplier, the store has the pressure of rent, labor cost and so on. So, what do stores and online stores fight for? Luo Huolin, general manager of Haikou Oriental Plaza, believes that two services should be integrated. Traditional shopping malls should be upgraded to create, eat, drink, play, enjoy, stroll, shopping experience center, and add value to physical shopping services.

Fu Jiahua, manager of marketing department of Haikou Yisheng and department store, said that the integration of online and offline is the trend of development in the future. Suning Appliance has been launched this year. OTO Business mode, the implementation of "online parity, offline orders."

Differentiated management is the emphasis of the industry. Li Zonglian, who was recruited as the Haikou municipal government investment consultant and participated in the large-scale commercial projects such as Haikou arcade, thought that the government should pay attention to the guidance in the planning of the urban commercial circle, seek the differential development between the business circles, avoid duplication of construction, and at the same time, pay close attention to the close sex services. The theme shops and community stores need to be developed in Haikou to meet the needs of the consumers. Besides, the shopping mall can carry out the spanformation of the direct brand building and sales mode, and combine online and offline.

Fortunately, at present, some ideas of mode adjustment have begun to be injected into Haikou's real business operation. Many commercial stores in Haikou have begun to integrate the entity stores with online stores, enhancing the experience of shopping malls.

" Hainan Some exploring experiential consumption formats include catering, leisure, sports, entertainment, cinema and so on. Such as: The Inn Boutique, International Film City, ice rink, fitness club, KTV, beauty body, children's entertainment, gambling and performing arts center. Among them, the successful experience style. Format brand Including: seabed fishing - culture + service + value-added + food, Merrill Lynch Holiday Inn - The Inn Boutique + salon + Leisure coffee, knowledge education - ecological farm + early childhood education + interest training. Li Zonglian said that in the era of information consumption, how to shorten the price difference between online shopping and offline shopping, how to reduce intermediate links in retail stores, return to the true value of commodities, make people feel value for money, and maintain the "online and offline prices", and become the lifeline of the physical store industry.

Nowadays, a shopping mall in Haikou has put forward that "shopping is also a kind of travel", exploring experience consumption, combining online and offline. Under the impact of online shopping, Haikou's traditional entity store practitioners are seeking to break through in the "net".