The Counter Attack Of Small Production Lines Has Become The Secret Of Success For The Big Slippers Enterprises.

In recent years, under the influence of the economic downturn, how many small and micro entrepreneurs who face their roots are facing greater challenges? How can a small scale slipper production line grow to 30 million of the sales volume in just five years? In 2012, the "fortune star" - wan you shoe, which has emerged in the postal savings bank's wealth creation competition, has attracted people's attention. Recently, the reporter contacted the old shoe manager, Lin min Chun, and excavated the success of the small production line to become a big shoe industry. Secret 。

In the early days of the house, the rain was scattered.

In 2007, Lin min Chun, an enterprising entrepreneur, decided to start his own business. She aimed at the vast market of women's shoes industry and invested 500 thousand yuan to buy a production line for women's wear slippers. The products are mainly exported to the United States. Small and micro businesses are full of opportunities and challenges. When the housing leak leaked overnight, the financial crisis swept the world in 2008 when Lin min business just started.

In a sluggish export Environmental Science In China, many shoe factories went bankrupt, and Lin min Chun's export orders for women's shoes only maintained the basic production and operation. In 2009, the economy began to pick up. She hoped that business could improve in this wave of economy. In October 2009, she received an export order of 1 million yuan.

"This is a very critical point for me. If we make it, we can earn the first barrel of gold, and the funds can be used to expand production and scale up." Lin min Chun told reporters, "the future is beautiful and the reality is very cruel. At that time, I was seriously lack of funds to advance the cost of materials."

With the failure of raising money for relatives and friends, Lin min - Chun is so anxious that can he just look at the order that will soon arrive?

Another turning point is a beautiful village.

"At that time, I really couldn't sleep well, and the whole people were thin." Lin Minchun recalled the situation at that time, "small businesses start to lack funds, which is a hard nut to crack. It's hard to come to a big business. Without enough funds, we can't get away with it. Is it true that small and micro enterprises are really in a desperate position because of insufficient funds? I was particularly desperate.

There is another village in the air. Lin min Chun At the end of the day, the postal savings bank of Jieyang branch launched the loan to the countryside. In the town of Tin Town, he learned that the Bank of China postal savings bank offered a small loan to Lin min Chun. After the detailed introduction of the staff of the Jieyang postal branch of China postal savings bank, she did not hesitate to apply for a 100 thousand yuan small loan.

It was the 100 thousand yuan that came to her quickly, and she made 1 million yuan export order. That's the key point. She embarked on a fast track for becoming rich. "When you solve the problem of capital turnover in the start-up process, other problems will be solved, and the development of enterprises will naturally be smooth."

From 2009 to 2013, Lin min Chun applied for 5 small loans in a few years. In June 2011, Lin min Chun registered the wan you shoe industry limited company with 2 million yuan, the company has 8 women's shoes production line, the staff more than 100 people. "The capital turnover problem has been solved, and the development of enterprises has the most basic blood."

Grab a single low cost + high quality

Lin Minchun believes that her company can continue to expand in the environment of foreign trade downturn, relying on continuous innovation, low cost and high quality shoes.

Wan you shoes are mainly produced according to customer orders. According to Lin Minchun, the main export business of slippers is to rely on customer orders. There are about hundreds of women's slippers in Jieyang, and her company is at a medium level from the scale.

How to get orders, Lin Min has her own way. For example, a customer provides a sample of a pair of shoes, which costs about 15 yuan, but the customer's offer is less than 15 yuan, she said. Lin min Chun and her team repeatedly pondered and decided to work hard on materials. According to the material of model shoes, the cost is hard to come down. The only way is to change materials. Wan you shoes are the main ladies' slippers for making PVC (polyvinyl chloride) and EVA (ethylene vinyl acetate copolymer) materials. Lin min Chun and her team have tried repeatedly to make use of PVC materials to make the same appearance as the model shoes, and the cost has been reduced from 15 yuan to 11 yuan. If the price is 12.5 yuan, there will be 1.5 profit margins, not only to win customers, but also to provide development opportunities for the company.