How To Improve The Affinity Of Commodities

< p > < strong > 1. appropriate < a href= "http:// www.sjfzxm.com/news/index_c.asp" > lighting mode < /a > /strong > /p >

< p > the characteristics of commodities are different. The way of lighting should also be changed, so as to achieve targeted lighting modeling.

The usual lighting methods are mainly as follows: < /p >

< p > direct and semi direct illumination < /p >

< p > direct light intensity, high efficiency, easy to form obvious shadow. Therefore, the contrast is strong. It is a vibrant lighting way, and has the best effect on glossy products.

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< p > semi indirect and indirect lighting < /p >

< p > lighting efficiency is low, but the light is soft and the contrast is small. It can be used to create lightness, ease or hazy and tender feelings, suitable for elegant products or underwear products.

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< p > < strong > 2.

< a href= "http://? Www.sjfzxm.com/news/index_c.asp > > light source < /a > < /strong > /p >

< p > different light sources have different color temperatures. For example, incandescent lamps are warm, suitable for warm color products, while fluorescent lamps are cold light, making white and cold tone products more personalized.

Therefore, the use of different < a href= "http:// www.sjfzxm.com/news/index_c.asp > > luminaire < /a >, through artificial adjustment, can create a different atmosphere, make it appear cool or warm.

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< p > < strong > 3. lighting design principle < /strong > < /p >

< p > the outstanding visual effect of a commodity lies in its simple and effective illumination.

The selection of lighting equipment should take into account the lighting effect and energy conservation principle.

In lighting design, we should pay attention to the following points: < /p >

< p > the wall illumination should be improved while the other parts should be lowered so that the background color of the wall will be highlighted, which can fully show the individuality and characteristics of the merchandise; < /p >

< p > the lighting design should give full consideration to customers. Strong lighting is easy to make the eyes feel tired and should be avoided as far as possible; < /p >

< p > lighting intensity reflects the taste of the shop, that is, the more advanced shopping mall is, the more soft the light is; < /p >

< p > high intensity lighting is not equivalent to effective lighting. Therefore, it is necessary to design according to the visual needs of commodity display.

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