This Year'S Outdoor Exhibition, Quanzhou'S Brand Choice Is A Rational Development.

< p > exhibition is an important platform for a href= "http://sjfzxm.com/news/index_p.asp" > brand > /a > image and roadshow business mode. It is also a weathervane for the development of the industry.

At this Asian outdoor exhibition, sensitive observers noticed that almost all the outdoor brands in Quanzhou were different from previous exhibitions. This year, the Quanzhou Legion has shrunk dramatically, leaving only CAMKIDS and other individual companies to participate in the exhibition.

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< p > this is a signal.

After the rapid and extensive development, Quanzhou brand choice has laid a solid foundation and rational development after the channel and brand have taken some advantages.

This is also confirmed by the relevant investigation in this exhibition. The press conference on the same day revealed that the market size of the "a href=" http://sjfzxm.com/news/index_p.asp "China" Outdoors "/a" in 2013 increased by 12.9% compared with 2012, and the total scale was 38 billion 800 million yuan. In 2013, the outdoor core market reached 15 billion 380 million yuan, an increase of 16.2% over 2012.

Compared with previous years, the outdoor industry showed a 20% to 30% growth rate. Last year's overall growth has slowed down, but compared with the last two years, the outdoor sports industry and the leisure apparel industry, this data has been commendable.

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Although the P brand of Quanzhou has decreased, the exhibition has attracted many brands to watch the market.

"The layman is busy watching," he said.

For brands, exhibitions tend to be in the forefront of information and fashion trends.

We can also observe suppliers' new products while communicating with some distributors. "

It is reported that Tian Lun Tian outdoor on the opening day of the exhibition, the R & D departments have been organized to the relevant personnel.

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< p > but industry insiders say that even if there is no exhibitor, to see the international brand display and related activities at the exhibition, we should study how the a href= "http://sjfzxm.com/news/index_p.asp" > international brand < /a > how to convey the functional properties of the products to outdoor enthusiasts. These are all local outdoor brands should learn.

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