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Sweater Custom Soliciting Young Consumer Groups

2014/6/13 19:57:00 23

SweaterCustomizationConsumptionGroup

< p > recently, the "thirty-third a href=" http://sjfzxm.com/news/index_p.asp "Qinghe < /a > wool textile city held the promotion conference of needle textiles.

The famous knitting brand series such as copper Niu, the series of Wang Wang body and Kai Yingqi, Dangdang and Gu Niu series health care products; pure cotton underwear of Jing Sheng, Shuguang and other knitting factories, sports shoes, socks and environmental socks of new socks factory, and many other popular textile brands Qi Liangxiang.

Received new and old customers' praise, half a month, the daily average passenger volume reached 5000 people, with an average daily sales of 60 Yu Wanyuan, with a total sales volume of more than 1000 yuan.

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< p > this year, customization has become the most concerned topic of garment enterprises. Wool textile city has been customizing and tailor-made to meet the individual needs of consumers. Qinghe woollen city has opened the custom-made service of domestic wool textiles and garments.

The services include wool textile, high-end garment customization, wool and cashmere sweater special weaving.

"For us, whether it's traditional woven sweaters or the new cashmere sweaters in the shopping malls, whether it's the new fashions of cashmere sweaters bought from abroad or the personalized cashmere sweaters and sweaters designed by customers, they can be customized in the market of Qinghe woolen City, and can be personalized design combined with the guests' figure, age and occupation characteristics."

Qinghe woollen textile city general manager Li Changyou introduced.

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< p > there are now part a href= "http://sjfzxm.com/news/index_p.asp" > Enterprise < /a > set up personalized custom T-shirt website, hire part-time designers to make patterns, consumers only need to choose good pictures on the Internet, and can receive goods in 3 days or so, but there is no such pattern in sweater field. For this reason, Li Changyou said: "our business mode and these network sale modes are quite different.

We are made according to the needs of customers, from the style, the flower pattern to the raw materials, all of which are customized by the customers, then we process them again, and this takes about 10 days.

Net sales are different, they provide a number of flowers and styles and label garments for consumers to choose.

At present, we are also studying two kinds of business models and striving to find a way to manage the advantages of two modes of operation to meet the needs of consumers.

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< p > some consumers think that the wool spinning City products are more suitable for the middle-aged and old people to choose and buy. There is still a certain gap between the "fast fashion" of clothing and the clothing, which is not entirely suitable for the young people who like fast fashion. This has also led to the loss of some customers in the wool textile city, and Qinghe wool spinning City has been established for 20 years, which is almost familiar among the older generation of Beijing people.

These middle-aged and old people know that the price of wool textile city is assured of quality and therefore is a loyal customer of wool spinning City.

However, in recent years, some young white-collar workers must come to several sets of clothes, and they will come together with their friends and colleagues.

I believe that with the characteristic management and the high standard requirements for products and services, more and more young consumers will become the target customers of wool spinning City.

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