Zara Has Lost Its Aura In Australia.

"P" Australian passion for Spanish fast fashion brand "a href=" //www.sjfzxm.com/news/index_s.asp "Zara < /a" seems to be greatly reduced. The latest financial report of the retail giant shows that its sales growth has slowed down and its cost has increased.

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< p > when Zara opened a branch in Australia 3 years ago, it triggered a huge response from customers. There was a long queue outside Melbourne and Sydney branches.

In fact, Zara's first branch in Sydney was believed to have sold 80% of its stock on the day of its opening, worth 1 million 200 thousand Australian dollars.

Zara 20% of the Australian branch is owned by the family of billionaire Solomon Lu.

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< p > although Zara has lost its aura in < a href= "//www.sjfzxm.com/news/index_p.asp" > Australia < /a >, it is still a magnet attracting some customers.

In the year to January 31st, sales in its Australian branch jumped 32.1% to 141 million 160 thousand Australian dollars.

New branches in Canberra and Vitoria have made outstanding contributions to strong revenue growth. At present, Zara has reached 9 stores in Australia.

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Although the revenue of < p > 2014 is two digit growth, it is obviously less than the 56% growth in 2013.

Even so, such gains are still envied by many retailers.

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The data submitted to the Australian Securities and Investment Commission (ASIC) by < p > Zara also show that the average sales volume of each branch has been declining since 2011, from 42 million 800 thousand Australian dollars in 2012 to 25 million 800 thousand Australian dollars in 2013, and then to 18 million 200 thousand Australian dollars in 2014.

2014's annual profit dropped by 8.5% to 16 million 460 thousand Australian dollars.

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While the profit is decreasing, the cost is still breaking the table, but this is not surprising when considering the company's launch of the new store opening plan. P

At present, the sales cost of Zara has increased by 37.5%, and the cost of management has soared by 146.7%.

The total cost of goods increased by 44.7%, exceeding the increase in sales, resulting in a reduction in gross margin from 66.7% to 63.6%.

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< p > but Macquarie Bank has pointed out that the overall financial situation of Zara is still strong. It should continue to seize market share from a href= "//www.sjfzxm.com" > competition less than /a, rival Myer and David Jones (DJs).

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