The Birth Of The Most Chinese Bean Bean Shoes

< p > as a distinctive bean bean > a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > brand, manbao lion has won the love of many Chinese female customers with its elegant appearance, excellent workmanship and extraordinary comfort.

"Buying beans and shoes to pick men's Lion" has become the mantra of many beauty ladies. What kind of brand concept and spirit does manbao lion have behind the trend of the bean bean shoes with the Chinese style?

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< p > reporter: as we all know, bean bean shoes originated in Italy. Is it difficult for a Chinese enterprise to make a shoe born in foreign countries? < /p >

< p > man Bao Shi: the difficulties we face are mainly due to the differences between the design of bean shoes in Europe and the foot shape of Chinese females. The introduction of European designs is bound to be regarded as "unacceptable" on the feet of Chinese customers. For this reason, we have made many improvements and innovations. In 3 years, we have traveled all over China to study the foot characteristics of women in different regions, collect data, establish models, and constantly try new materials. We have tried 13 kinds of insole materials, changed 5 sole factories, and revised 20 shoe last models to finally produce the bean Dou shoes we want.

Finally, according to the foot type of Chinese women, made the best bean Dou shoes for Chinese customers.

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< p > reporter: what obstacles have you encountered in developing and developing Chinese women's peas shoes? < /p >

< p > man Bao lion: there are many obstacles. For example, in 2012, we developed a set of sole mold, because the shoe last had not been modified when the development was done. When the sole was made, the shoe last had to be modified. Finally, the shoe toe of the sample shoe was too high, not only unattractive, but also the front of the shoe was too big, only the shoe mold with investment close to 100 thousand yuan could be abandoned, and a new shoe sole mold was developed according to the developed shoe last.

Development continued from 2010 to 2013, and a pair of finished shoes were not sold. The continuous investment brought great difficulties to the capital chain. When the most difficult time, we found a few friends to borrow money. Many times we all wanted to give up, but fortunately, all of this was over.

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< p > reporter: what other highlights do you have in shaping the design besides making the peas shoes for Chinese women? < /p >

< p > man Bao Shi: the bean bean shoes originated in Italy and have their own European style. During the process of introducing bean shoes, we tried to add more Chinese elements to the design so as to make the products designed to retain the European qualification and contain a strong Chinese style, which can satisfy the aesthetic taste of Chinese consumers and make the eastern and Western art produce a new spark through the collision of bean shoes.

It can be said that the man's lion's bean shoes are the perfect combination of Italy's artistic style and beautiful Chinese elements.

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Reporter P: in the face of fierce market competition, what is the biggest advantage of man Bao lion? < /p >

< p > man Bao Shi: first of all, consumers can buy beans of Italy quality at ordinary prices; < /p >

< p > secondly, it is very comfortable because it is completely customized according to the foot shape of Chinese women; < /p >

< p > finally, the style is more in line with the requirements of Chinese women. It can be said that Italy's quality is the best combination of Chinese beans.

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< p > reporter: why do not you enter Tmall sales? < /p >

P > MA Bao lion: in order to guarantee the consumers to buy the man lion lion bean shoes at the lowest price and minimize the sale cost, we decide to sell only at the Taobao C shop in the early stage; the next plan is to sell on the various e-commerce platforms to facilitate more consumers to buy the men's lion lion peas shoes.

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