Chaoshan Underwear Industry: Pformation And Upgrading Is The Key To Development

< p > as we all know, Chaoshan District of Shantou is the largest in the country, the most sound industrial chain and the most comprehensive underwear type. It controls 60% of the underwear production in the whole country.

However, the times are changing, and the traditional set has restricted the further development of Chaoshan underwear.

How can Chaoshan enterprises seek breakthroughs in the development bottleneck to achieve greater development? Transformation and upgrading is the key.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201405/15/20140515125743_sj.JPG "/" < > > "

< p > < strong > pformation > a href= "//www.sjfzxm.com/news/index_c.asp" > brand awareness < /a > good product upgrading < /strong > /p >

< p > it is understood that many Chaoshan underwear enterprises have realized the importance of brand development, and also look forward to "a href=" //www.sjfzxm.com/news/index_c.asp "pformation and upgrading" /a ", upgrading product quality and image, creating their own well-known brands.

But their understanding of brand is still at the initial stage. If they are accustomed to low price products, it is very difficult for them to have a fundamental improvement, and naturally they can not upgrade to brand development.

Therefore, if we want to do well in pformation and upgrading, we must change the enterprise's understanding of brand.

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< p > < strong > Creating stage to attract talents < /strong > /p >

< p > lack of talents for the Chaoshan underwear industry is an important problem that can not wait to be solved.

Relatively remote location, and relatively poor urban environment, to a large extent, become a major bottleneck for enterprises to attract talent.

Many enterprises have also tried to attract talents by means of high salaries and improving working environment. However, the overall environment remains unchanged and the effect of improvement is negligible.

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< p > Chaoshan < a href= "//www.sjfzxm.com/news/index_c.asp" > underwear industry > /a > cluster development requires the joint efforts of many enterprises to build regional brand together, create a new underwear production base, and gradually change the past wholesale and low-grade environment.

We should enhance the brand concept and boldly introduce high-level talents in the industry.

At the same time, changing the old marketing and management mode and keeping pace with the times can guide the enterprise's brand road on the right track.

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