Ding Geng, President Of Mash Cassini, Talks About Creating A Costume Empire.

< p > Sohu man: Ding, the theme you shared today in the forum is "retail in the mobile Internet Era".

What impact do you think the mobile Internet has brought to the retail industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a"?

< p > Ding Geng (Fujian feather Chen < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > chairman /MARCCASNE /MARCCASNE Cassini fashion men's wear): in the past two years, everyone is saying that the whole era is changing.

With the coming of the mobile Internet age, the retail industry should do the whole business mode of Internet thinking docking.

For example, we can now analyze our future sales targets through mobile Internet, and now 90 people have gradually entered the society. They are the first generation of Internet users, who grew up with the Internet.

We should learn to pform our retail resources with the help of mobile Internet era.

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< p > there should be no distinction between the traditional industry and the Internet industry in the future, because the Internet has become a way of life now.

Every industry in the future must integrate with the Internet, that is to say, all must have the Internet thinking.

For the reorganization of channels and the construction of a new business model, this should be the process that every enterprise needs to rebuild its brand.

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< p > Sohu man: what changes have been made by Ma Cassini? < /p >

< p > Ding Geng: Mar Cassini's pformation of Internet thinking has been doing since last year. In September and October of this year, the whole O2O marketing mode will be launched online. This is also a new business mode that we comb out with the mobile Internet in the pformation of enterprises.

Like cross-border industries, fashion industry is worth learning from.

Ma Cassini remodeled our brand positioning and advocated life style and built a new retail mode based on a new lifestyle.

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< p > Sohu man: why do we actively plan or participate in public welfare activities like "Earth Hour"? < /p >

< p > Ding Geng: because the core values of mascassini are "fashion, environmental protection and creativity".

Environmental protection as Mar Cassini's core values, so we must implement our environmental protection commitments.

"Earth Hour" is a large-scale environmental protection activity in the world. Its purpose is not to put out the lights for one hour, but rather to call for more protection of our environment and our homes.

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< p > Sohu men: there are many brands of men's wear both at home and abroad.

What is the characteristic positioning of the Na Ma Cassini in this vast competitive market? < /p >

< p > Ding Geng: Mar Cassini is a white-collar consumer.

Our main consumer group is probably 25 years old, --35 years old.

Clothing brands are widely spoken all over the world, but our careful study of the industry reveals that the development of Chinese men's clothing is not very fast.

Over the past two years, the development speed of Chinese men's wear has been quickening. The local men's wear industry has begun to subdivide, business men's wear, men's sports wear, fashion men's wear and so on.

After the subdivision of these major categories, each style has been further subdivided. For example, fashion men's clothing is divided into design oriented, concept oriented, independent a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a", color oriented and so on.

In the future, Chinese men's clothing may go the same way as women's clothing.

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< p > Sohu man: the activity of "walking away fashion" launched by Ma Cassini last year is similar to Chen Kun's "walking power".

What do you learn from this "runaway"? < /p >

< p > Ding Geng said: "going to the fashion" is a healthy way of life.

Through such an inhabited, unmanned area, it can help us to restore values and make ourselves more active in life, whether it is feedback to society, business or family.

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< p > Sohu man: do you mind if others define you as "the two generation"? Because your parents began to run family businesses.

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< p > Ding Geng: Our China misunderstands the term "rich two generation", often because of some "rich two generation" bad practices in society, making the phrase "rich two generation" derogatory.

I personally feel that if China's reform and opening up policy has not produced "two generation" in the past 30 years, then 30 years of reform and opening up must have been a failure.

Because with the "rich generation" in the reform and opening up, diligence and accumulation will create so many "two generations".

Therefore, we should face up to the word "rich two generation".

The progress of the whole society is also needed to inherit and continue to carry forward.

If we say that the acceptance of the "rich two generation" is derogatory, then do you think China will have a reform and opening up every 30 years? This is definitely not possible, so we still need to inherit the "three generation" and "the four generation".

But in education, we should guide the "two generation generation" and "the three generation" to have a correct understanding of wealth and responsibility to society.

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< p > Sohu men: you March 2007 and 4 small partners with an average age of 28 years make up 5 entrepreneurial teams.

What was the driving force of your venture? < /p >

< p > Ding Geng: at that time, it was very simple. We all had a big dream, trying to build a brand that belongs to us, and create a costume Empire belonging to us.

We had such a dream at that time.

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< p > Sohu man: after 7 years of going, how do you think your dream has come true? < /p >

< p > Ding Geng: I think we are getting closer to the other side of our dream.

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< p > Sohu man: do you have any suggestions for young people who want to start their own business now? < /p >

< p > Ding Geng: when I first started my business, I told my team that I said we were "dreaming".

Waking us up every morning must be a dream, not an alarm clock.

More than 7 years have passed. Now I tell my team that in addition to waking up our dreams and creative thinking, we can continue to move forward in the new era.

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< p > Sohu man: as a post-80s entrepreneur, please share with your friends the "How To Be A Better Man"

< p > Ding Geng: I personally feel that in the age of information, to improve themselves and do better themselves, men should follow their own feelings, constantly update their information, and gradually become part of the trend in this era.

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< p > Sohu men: in this era of mass flooding, many people think that it is a rich man's business to mention "fashion".

How do you personally view the relationship between wealth and fashion? < /p >

< p > Ding Geng: I personally advocate a happy outlook on life.

What is happiness? My personal understanding of happiness is the accumulation of happiness every day is happiness, every day must be very bright to enjoy life.

People who eat and drink in five star hotels everyday are not necessarily happier than those who eat Shaxian County snacks.

Happiness has nothing to do with wealth.

Some people say that only money can be fashionable.

In fact, fashion is a taste.

It is not fashionable to wear Armani or LV. In fact, we can have a very fashionable taste for DTY and flower collocation of our clothes.

Everyone has different understanding of fashion. I think fashion can be said to be a trend. It is a rebellious difference. It can be said to be a zone between the golden mean and the trend.

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< p > Sohu men: don't talk about enterprises. What is your personal attitude towards life as a post-80s generation? < /p >

< p > Ding Geng: I personally advocate "a href=" //www.sjfzxm.com/news/index_h.asp "fashion" /a "healthy lifestyle.

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