Quanzhou Shoes And Clothing Brand Will Usher In Peak Period Of Order.

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< p > enter March, Quanzhou < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing brand will usher in the peak period of order.

Reporters learned from several recently released product trends in Quanzhou, a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, that the footwear industry has not yet come out of the low tide period. Enterprises have turned back to focus on product research and development. At the same time, they have introduced the design team of the East and West, improved the clothing version, increased the clothing series style, and enhanced the function of clothing science and technology, which has injected new vitality into brand products and improved the competitiveness of products.

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< p > < strong > outdoor outfit < /strong > /p >

< p > < strong > Add "diminished version" < /strong > /p >

< p > many people's impression of outdoor clothing is wide and wide enough for outdoor sports.

However, reporters from last Friday on the 2014 autumn and winter new product conference of Lu Pu saw that in the autumn and winter clothing this year, the brand has made some improvements to the outdoor clothing version, and the "reduced version" outdoor clothing has become a fashion.

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< p > "before we thought that outdoor clothing should be very relaxed, but this year we have further subdivided the product series. Apart from the original outdoor series, the city series has been separated, the version has been reduced, the outdoor clothing has become more self-cultivation, and the style of urban leisure has become more prominent."

Lin Fangxiu, director of outdoor brand of Deng Lu Pu, said that although the version of the city series has shrunk, the function of outdoor clothing has not diminished. "Outdoor outfit focuses on function, and the city series still uses science and technology fabrics. In terms of windproof, waterproof, breathable and warm keeping, they all depend on the characteristics and highlights of outdoor clothing."

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< p > he said that this year's autumn and winter new products combine more elements of fashion and life, strengthen the design of product styles, and enrich the application of colors.

"This year, it is also released in the form of fashion show, showing products to agents and distributors in a more solid way, enhancing their confidence in the market."

Lin Fangxiu said that last year the company has achieved over 30% performance growth, and has basically completed the coverage of A-class shopping malls in major cities, and the number of national outlets has reached about 500.

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< p > Lin Fangxiu said that in addition to the version of the "reduced version", the number of styles also create "quality" concept.

"This year's order meeting, we have control over the number of new products, no longer as many as in previous years, but less exquisite."

He said that in previous years, because of too many styles, some styles were often not enough, so that the company had to give up production or lose money, and there was a certain loss.

This year, the number of styles has been reduced, outstanding products have been highlighted, and partners have been blinded in their choice of styles.

"Unlike other brands authorized from abroad, we have the autonomy to buy out of the road, from product development to brand operation. This year we have chosen to cooperate with the well-known outdoor equipment development team in China to further divide this autumn and winter products."

He said that as an outdoor brand established in 1886, Deng Lu Pu's advantage is that he has a brand gene. This year, he will focus on four aspects: market, brand, management and channel.

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< p > < strong > fashionable children's wear > /strong > /p >

< p > < strong > "East-West wind" eat /strong < < /p >.

P and outdoor clothing are more like the "City Series". This year's children's clothing market, product line is also diversifying and becoming more colorful. If children's clothing is popular in the past few years, the "Japan and South Korea wind" has sprung up in recent years.

Yesterday, the company signed a formal contract with the Korean design team at the order meeting held in DDD children's clothing. This is the company's re introduction of international strength in product research and development following the 2010 selection and cooperation with the Spanish design team.

"We have seen the diversity of children's clothing market style, so we decided to go all the way between China and Western countries and fashion styles of East and West."

Zhao Jianhe, chairman of Fujian Green Group Co., Ltd.

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< p > Zhao Jianhe said that the Korean design team introduced this year will provide guidance and assistance from several aspects such as commodity planning, design elements, production supervision and so on. It will introduce the elements of Korean Oriental avant-garde into the design of children's clothing, so as to make the products more fashionable and fashionable.

He said that since the introduction of the Spanish design team, the tick tick children's clothing has always had a "western romantic style" series. Today's cooperation with the Korean team will add an "Oriental fashion" series in the product line, adopting more yuan and richer design styles and design concepts, enabling Chinese elements to be strongly integrated with the world fashion elements, so that children's clothing products in Quanzhou will be at the forefront of the world's fashion trend.

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< p > "the two time to win the ten children's clothing brand in China", we have always taken the needs of different consumers as a pursuit.

As consumers are becoming more and more individualized, some consumers may like European and American styles. Some consumers prefer Korean and Japanese brands. As brand children's clothing, we have to base ourselves on the personalized consumer market, strive for excellence in product research and development, and integrate design elements and brand culture together to provide consumers with healthy and fashionable products.

Zhao Jianhe said.

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< p > < strong > solar energy chip < /strong > /p >

< p > < strong > implantation < a href= "//www.sjfzxm.com/news/index_c.asp > > sportswear < /a > /strong > /p >

< p > technology is changing rapidly, changing people's life. As a daily wear, the pursuit of using technology to improve comfort is also rising.

Reporters learned that solar energy technology is being introduced into the clothing industry, and has successfully developed new products.

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At the outdoor exhibition held in Beijing at the end of February, P, St. Valentine, Quanzhou outdoor leader, released the "solar technology ski suit", which was praised by the industry in the light of the lightest rainbow, the best survival experience and outdoor equipment.

Chen Zhenfeng, director of the development of Santa Fe outdoor products Co., Ltd., which is different from the traditional ski suit, has effectively developed solar energy technology and has taken full account of the problems of lightweight and efficient conversion in the development process.

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< p > "this clothing uses polycrystalline silicon solar chip. This is the global technology leader in 2-3 years of flexible solar chip, the conversion rate of 15.5% per piece, which is currently known as the highest conversion rate in solar thin-film technology.

The wearer can charge for mobile phones and MP3 in daily motion.

If trapped in a bad environment, if there is no electricity reserve, the clothing can establish an active and spontaneous charging device to ensure that the rescuers can be contacted in a short time.

He said that Saint flee's products are increasingly concerned about the integration of fashion and professionalism, while satisfying the functional needs of the people. At the same time, the product's fashion has been upgraded. "In the future trend of outdoor clothing, the diversity of clothing will be brought into greater play through different designs and cross fields, which is also the goal of brand efforts."

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