Experiencing The Survival Test, The Successful Development Of Jing Qi Brand

< p > in recent years, the category of maternity products can be seen as a new force, with considerable sales.

At the same time, with the increasing number of pregnant women at the right age, more and more expectant mothers put forward higher and higher demands for environmental protection, a, target=, _blank, href= and //www.sjfzxm.com/ in environmental protection, materials and technology.

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< p > < strong > 1, sudden survival test < /strong > < /p >

The popularity of all kinds of electrical appliances makes radiation everywhere in life, and the radiation protection clothing that comes into being has gradually become popular in the market. P

Jing Qi, a research and development focus on pregnant women's radiation protection clothing, was officially enlisted in Tmall in 2011. It has won the trust and love of consumers with its strong radiation protection effect, comfortable and breathable fabrics and fashionable design.

However, in December 2011, CCTV's "Truth Investigation" column broadcast a report on radiation protection clothing. It was reported that engineer Chen Feng's "experiment" concluded that "radiation protection clothing can not prevent radiation but aggravate radiation". This conclusion made consumers have serious doubts about radiation protection clothing. Immediately, the negative reports on radiation protection clothing and four public opinion beacon, which can be a fatal blow to the whole radiation protection clothing industry.

Jing Qi, as a new radiation protection clothing enterprise, is facing enormous pressure of survival, such as customer loss, sharp decline in orders and stock backlog. At this time, Jing Qi is facing a serious survival crisis.

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< p > < strong > two, and after the argument is over, "/strong > /p >"

< p > CCTV "Truth Investigation" column broadcast, so that the entire radiation protection clothing industry is facing enormous pressure of survival. Soon after the broadcast, consumers questioned the radiation protection clothing more and more, and there were also some radiation protection clothing manufacturers in the industry, so the crisis was closed.

Jing Qi anti radiation has just entered the domestic market and faced with the industry crisis.

Fortunately, the whole team of Jing Qi, no matter the R & D team or the management team, did not shrink back and give up because of the sudden crisis.

On the contrary, Jing Qi did not stop the R & D and innovation of radiation protection fabric technology, and took a series of emergency measures at the first time, such as reducing production costs, saving costs, increasing rumor control, and promoting the popularization of radiation protection science.

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< p > Jing Qi maintained a sober way of dealing with the crisis in the industry. It resisted the pressure of public opinion and the pressure of survival. Although the whole domestic radiation protection clothing industry was in a downturn, Jing Qi still maintained the momentum of development.

Finally, in April 2012, Liu Shanghe, academician of the Chinese Academy of engineering, and Shanghai a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > the two senior engineers of the Academy of Sciences, an expert in electromagnetic compatibility and electromagnetic protection, came to the CCTV "that's it." experts of professional architecture made clear statements in professional and scientific way according to the untrue rumors of many previous anti radiation suits, and pointed out the unscientific nature of the "Chen Feng experiment" in the column of truth investigation.

Up to this point, the doubts in the minds of consumers were gradually eliminated, and the radiation protection clothing industry again welcomed the spring.

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At this time, Jing Qi, based on the full understanding of his own shop, caught the opportunity in time, resumed production with the fastest speed, and even increased the research and development intensity and production scale of the radiation protection clothing technology when the radiation protection clothing market began to warm up in the P.

At the same time, Jing Qi also took the opportunity to explore and improve the company's internal marketing mode and external push mode, so that in the shortest possible time to seize the opportunity to re occupy a larger industry market.

The store was on the way to win the first prize in the Tmall industry in 2012.

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< p > < strong > three, how is the industry champion made < /strong > < /p >

Jing P, who has experienced severe production tests, faced the fierce market competition in the face of the brand superiority of many traditional brands of radiation protection clothing in China. How did Jing Qi win the industry leader? < /p >

< p > < strong > 1, increasing the intensity of scientific research < /strong > < /p >

< p > radiation protection clothing for pregnant women is a functional product, and the quality of science and technology is the core competitiveness of radiation protection clothing.

Jing Qi, adhering to the "seamless" design concept, has developed deep-sea precipitation technology and nano silver ion vacuum high energy beam electroplating technology.

In February 25, 2013, the international radiation protection and antistatic material technology committee first selected more than 30000 new materials and high-tech companies in the global market for the first time to select seven innovations in the twenty-first Century radiation protection clothing industry. The "nano silver ion vacuum high energy beam plating technology" and "deep sea sedimentation technology" developed by the shop ranked first and second respectively.

In the final analysis, the debate on radiation protection clothing is still "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a". The most advanced fabric technology is used to make the best quality of radiation protection clothing, which is also the key to win the competition in the fierce competition.

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< p > < strong > 2, through the "Dongfeng" of the media, strengthen the peripheral promotion < /strong > < /p >.

< p > with the concern of media reports such as Sina and NetEase, the company has enhanced its peripheral publicity and promotion, creating a very favorable condition.

At the same time, Jing Qi company made timely use of this "Dongfeng" and made detailed subdivision of media publicity responsibilities, making the company in Baidu's search ranking in a more favorable position.

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< p > < strong > 3, improve the sales mode of the company < /strong > /p >

< p > Jing Qi abandoned the traditional sales mode and established a complete R & D, design, production, marketing, logistics and after-sale system.

And gradually formed a marketing oriented, production and promotion of business models.

The concept of "marketing is king" is based on market demand, which ensures the normal operation of production and supply chain, and promotes the operation and promotion of stations and stations.

By analyzing the psychological needs of the target customers and adopting different marketing strategies for different customers, the goal of improving the turnover rate of the whole store is finally achieved.

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< p > < strong > 4, attach importance to customer service skill training < /strong > < /p >

< p > the biggest feature of the electricity supplier is network marketing. Therefore, the marketing ability and service quality of the customer service staff are directly related to the conversion rate of shops.

The competition in the service market is fierce. Whoever wins the customer will win the market. Whoever wins the development will provide professional system training for every customer service staff. The course includes product knowledge, marketing skills, prompt payment and customer psychological analysis. This has greatly improved the reception quality of the customer service personnel, and greatly improved the turnover rate of the store.

In addition, a perfect customer service system has been set up, especially when the shops are moving. The mature and perfect customer service system will improve the volume of shops.

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< p > take the double eleven big promotion in 2012 as an example, the store has made perfect arrangements and preparations for customer service, and it is the mature and perfect customer service system that makes the radiation protection clothing in the shop perform well in the network sale.

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< p > after the close customer service arrangement and activity preheating in the early period, the flagship store of Jing Qi set up the first place in the radiation protection clothing industry in the eleven double promotion days in 2012.

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