Putian Footwear Base Promotes Pformation And Upgrading Of Enterprises

< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Putian < /a > City, as the shoe city of China, is the designated production base of world famous brand shoes, but it has been labeled "Shanzhai" all the time.

As a matter of fact, Putian has a long history of shoe making and a complete industrial chain. It has the unique advantages of shoemaking technology and industrial clusters, and its quality is higher than that of other producing areas. Its technology and network marketing capabilities are unique in China.

Putian shoemaking enterprises have the conditions and strength to create their own famous brand products.

But the problem is that no one in Putian's shoe makers is willing to try to make their own way.

Even if an enterprise has a sense of crisis, how to pform it into a deep ditch that lies ahead of them.

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< p > this situation has been changed since the Ministry of Commerce awarded the Putian footwear national pformation and upgrading professional model base in November 2011.

In the past two years, the base has gradually guided the footwear enterprises in Putian to embark on the path of pformation and upgrading from the following ten aspects: personnel training, market information, access standards, product innovation, quality improvement, brand cultivation, market development, publicity and promotion, relief measures and trade facilitation.

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< p > < strong > building mall display < a href= "//www.sjfzxm.com/news/index_c.asp" > shoes enterprise < /a > independent brand < /strong > /p >

< p > a person in charge of a shoemaking enterprise in Putian told reporters that more and more shoe companies have realized the importance of brand.

But Putian footwear industry, which has always been "Shanzhai", is generally lack of innovation ability.

If we want to take the first step in building our own brand, we need the local government to help them in addition to their own strength.

According to the relevant person in charge of the base, "at present, most businesses in the shoe market in Putian want to have a strong sales platform to sell and display their own brand products."

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< p > according to market situation and enterprise needs, the base began to invest and build the international marketing network trade city of footwear independent brand in 2012.

As an online sales platform, the trade city can provide a platform for enterprises to sell and display all kinds of products, including all kinds of independent brand products.

The director of the base said that the commercial city has entered the normal operation track. The next step is to rearrange the layout of the mall and re sample the products, and will Putian's famous own brands go online one by one.

In addition, the commercial city will re employ technical personnel and customer service marketing personnel, while magnifying the field of vision, looking for strong partners to improve sales volume of business towns.

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< p > not only that, but in the process of market operation and product promotion, the trade city will also interact with supply and demand information of high-quality independent innovation brand manufacturers, and actively guide and help enterprises to develop the protection direction of famous trademarks in Putian, Fujian famous trademarks, well-known trademarks and national geographical indications products in China, enhance the brand value and added value of products, and promote the healthy growth and development of independent innovation and brand products.

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< p > > strong > build platform to build the whole supply chain public service < /strong > /p >

< p > according to a survey, the main problems faced by shoe manufacturers in Putian are difficulties in pformation, bottlenecks in technology upgrading, cost increase, declining orders, inventory, etc., and enterprises are eager to accelerate their pformation and upgrading, but are limited by internal and external factors such as positioning, channels, funds and personnel.

As a professional demonstration base for the pformation and upgrading of foreign trade, the base gradually introduces the concept of value chain and the overall supply chain management mode, so as to build a world-class footwear base for the local enterprises, which integrates shoe making, marketing, design and brand innovation.

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< p > for this purpose, the base will join hands with the Fujian provincial a href= "//www.sjfzxm.com/news/index_p.asp" > shoe industry < /a > export base chamber to join the Fujian Yuantong intercontinental Supply Chain Management Co., Ltd., to build an e-commerce information platform of Putian footwear national demonstration base, which is to provide footwear industry with services such as industry information, brand innovation support, product technology research and development, supply and demand business opportunities, e-commerce guidance, supply chain financing, talent information, import and export agents, exhibition information, enterprise informatization and so on.

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< p > according to the person in charge of Fujian Yuantong intercontinental Supply Chain Management Co., Ltd., the industry information, exhibition information, brand support, electricity supplier guidance, supply and demand business and other functions have been carried out rapidly since the shoe online line.

At the same time, in order to solve the problem of pformation and upgrading of enterprises, the two modes of "joint procurement" and "electric business seeking" have been introduced to solve the pformation and upgrading of enterprises, which provide a strong support for the development of independent brand for shoe enterprises.

At present, the construction of the modern supply chain public service platform is in its infancy. The chamber of Commerce will fully cooperate with the technical partners, improve the publicity and recommendation of the platform construction, declare the member enterprises, and link up the operation of the platform.

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< p > < strong > extension financing to solve the problem of enterprise loans < /strong > < /p >

< p > the smooth flow of funds is a key part of the pformation and upgrading of enterprises, which has tied many enterprises' determination and motivation in pformation.

"If we want enterprises to have confidence in pformation, we must solve the financing problem."

The government's orders, the base quickly understand the needs of enterprises, and successfully cooperate with the Putian branch of China Merchants Bank to carry out small and micro enterprises to help guarantee loans.

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< p > according to the introduction, cooperation with the Putian branch of China Merchants Bank in implementing small and micro enterprises to help guarantee loans is a good move made by Putian foreign trade and Economic Cooperation Bureau to seize the new policy of national innovation and the strong response of the community to this policy.

At present, the office of the base leadership group has undertaken the work.

The leader of the leading group is headed by the deputy mayor of the Putian municipal government. The 18 foreign affairs departments in the city are leaders of the group.

The large and authoritative group members provided strong confidence for the enterprises to solve the financing loans.

Next, the base will devote all efforts to the work, intensify the work on the basis of the original work, cooperate with the government to ensure the timely support of all levels of support funds, and confirm the concrete list of the credit loan enterprises with the Putian branch of China Merchants Bank, so as to timely handle the loan formalities for the enterprises.

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"P", according to the person in charge of the base, the base is planning to select the right place to build the exhibition center of Putian footwear independent brand, and display the latest products that are mainly provided by Putian's own brand businesses.

Independent research and development, innovative design, use of materials, green environmental protection and functional products will be given priority, the main feature of Putian shoes and high value-added products.

The base hopes that the exhibition center can better cooperate with the sales work of Taobao mall, so that customers can see more assured commodity display and encourage customers to conduct pactions on the Internet.

At the same time, it also provides a display window for Putian brand shoes, providing a communication platform for all parts of the country to understand Putian shoe making industry and sales mode.

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