Professional Suits Should Strive For Innovation In Function

along with clothing The manufacturing technology of the company is approaching perfection, and the domestic business suit industry has entered a relatively mature stage since its development. Under such circumstances, where is the development direction of professional suits? BONO and other well-known domestic professional suit customization brands have proved with practical experience that functional innovation is the ultimate pursuit of professional suit development.

In the general concept, professional suits can only play the role of unifying the image. However, just like Maslow's theory of hierarchy of needs, human beings will pursue a higher level of needs after meeting the basic needs. The same is true for business wear. In addition to meeting the "image unity", the enterprise will consider the comfort needs of employees' clothing more. For example, BONO has gradually launched a series of innovative products that have been successfully researched and developed after fully considering the needs of different types of occupations, users in different seasons and regions.

BONO saw the trouble caused by the weather change in the four seasons. In the hot summer, employees who work outside should resist high temperature, sun exposure, bacteria breeding and other injuries, while maintaining a good image to face customers. Therefore, BONO launched a series of summer "soft and skin friendly" shirts, which are made of new materials such as bamboo fiber and Mike soft. They are not sticky and close to the body, but also have the functions of reducing body surface temperature, preventing ultraviolet rays, bacteriostasis, etc., which greatly improves the discomfort caused by traditional cotton fiber shirts when worn close to the body, making people feel fresh and comfortable.

In autumn and winter, the temperature drops, the weather is dry, clothes are not easy to take care of, and there is static electricity. BONO focuses on functional innovation in terms of warmth retention, softness and comfort, and anti-static according to seasonal characteristics. For example, BONO adopts the Kashmir Zun cashmere series made of cashmere fabric from the Kashmir Plateau. The warmth retention of suits is nearly twice that of ordinary wool fabrics, and they are soft, smooth, waxy, tough, and not easy to deform. Wearing them in autumn and winter can be described as "both elegant and warm". At the same time, BONO focuses on the innovation of the color and texture of the suit fabric, such as the office dazzle series, which is specially designed for white collars. It has strong dyeability, can display full color spectrum, and the color is firm and as new for a long time. At the same time, it has the characteristics of anti-static, moisture absorption, breathability, elasticity and comfort, and can decorate a workplace that is still beautiful and comfortable in autumn and winter.

BONO is also keenly aware that with the acceleration of domestic urbanization and the gradual prosperity of business, the working pressure of white-collar workers is also increasing, and many white-collar workers are worried about not having the energy to carefully clean up and maintain Business suit There are also many management and marketing personnel who often go on business trips and have a headache about wearing and carrying formal suits on the trip. In this case, BONO has developed innovative products such as "LE Jingxiang" series suits and excellent business travel series suits.

"LE exclusive" series suit It is inspired by the lotus leaf effect - lotus leaves emerge from the mud without stain, dewdrops roll down, and are forever clean. The suit fabric that is nano wrapped with nano auxiliaries and then worsted can also achieve the effect of water, oil and dirt resistance. Let white-collar workers no longer need to care carefully, and can easily wear. Excellent business travel series suits use the world's finest Australian Merino wool, bringing a noble and elegant dressing effect, greatly improving the image and temperament of enterprise personnel in business travel activities. In addition, the German TREVIRA fiber technology added to the fabric has achieved a strong wrinkle resistance effect, making suits always clean and smooth, with the same fit as before, just open the suitcase, Then you can compete in the mall with great energy.

At the same time, BONO has also made bold innovations in details and functions, taking into account the work needs of different environments and different posts. So far, it has obtained more than 10 utility model patents, including anti radiation suit patents, anti-skid suit patents, headset hanging suit patents, watch bag suit patents, and leading shirt patents. It not only adapts to a variety of working environments and work nature, but also enables employees to get comfortable and convenient wearing experience.

With the gradual refinement of the industry, professional suits need more functional innovation. However, innovation is not just to seek novelty and difference, but to really meet the actual needs of the wearer. BOBO actually saw this, and therefore made achievements in the innovation of professional suits.