Who Will Be The First Brand Of Nike Adidas In China

As the world's two top sports brands, Nike and Adidas, this year's competition will no longer focus on the design of the Olympic rings and five-star red flag. They are paying more attention to how to print their trademark on the related products of Beijing Olympic Games. If there is any lasting impact on China, one thing for sure is that the Olympics will help two western sports brand giants sell a lot of shoes and clothing. The competition between Nike and Adidas at the Olympics is just a form to help build and strengthen the emotional ties with Chinese consumers and brands. Therefore, the establishment and control of China's rapidly growing sporting goods market in the next decade is a huge business opportunity with potential value of hundreds of billions of RMB. And Adidas is based in Germany. But they all told the daily telegraph that China is its most important market outside the United States, with sales of about 6.75 billion yuan a year. Adidas has about 4000 stores in China, including a new flagship store of more than 10000 square meters in Beijing, while Nike has a similar number. In the next few years, these numbers are likely to quadruple - China's population is about 130 million, which means there are 2.6 billion feet waiting for Nike and Adidas to compete. Interestingly, both companies claim that the Olympics will make their companies the number one brand in China. "The Beijing Olympics will serve as a platform to make Adidas a leading brand in China," an Adidas official said A spokesman for Nike said, "we are the No.1 brand in China today.". In fact, double DAS and Nike stores are not likely to be the Sales Champions. Therefore, they take different strategies to carry out Olympic marketing. Adidas spent about 675 million yuan to become an official sponsor of the Beijing Olympic Games. At the same time, it also extended the adidas trademark to the clothes of 100000 volunteers, technical officials and other staff of the Olympic Games. Adidas has also sponsored several national Olympic associations, including China and the United Kingdom, as well as individual star athletes. However, most of the publicity budget is used for official sponsorship of the Beijing Olympic Games. On the other hand, Nike's marketing strategy is focused on sponsoring the world's top athletes. Liu Xiang, the defending champion of the 110m hurdles, a Chinese athlete whose legs are insured for tens of millions of yuan, will not only run for national pride, but also run for Nike's gold hook logo. "In Beijing, athletes like Liu Xiang give us a huge opportunity to build momentum and strengthen the influence of our brand in the Chinese market," a Nike spokesman said If Liu Xiang wins the championship, he will quickly change into other clothes. Because Adidas sponsored the Chinese Olympic Committee. All the athletes, even the ones who wear the shorts, will wear the medals. As a result, the competition between Nike and Adidas will be more intense. Adidas' official status means that they will have more advertising opportunities in Beijing. The difficulty for Nike is where they can effectively promote in the limited space and restrictive conditions during the Olympic Games. But it's like the Olympic declaration of Nike. Adidas is about the concept of Olympic Games and how to show their support to the Chinese nation