Shoemaking Enterprises Need To Consider 2 Key Points: Sales Growth

< p > we visited the shopping malls and found that 70 percent off or 50 percent off of sales slogans were everywhere. Even when some new products were written on the shelves, they began to attract customers with 30 percent off. This phenomenon is not limited to shopping malls, but also a large number of e-commerce websites are frequently used to clear customers and customers.

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Less than P, the promotion of such a heavy attack has become the norm of business at present. No enterprise dares to clap its chest to ensure that it has little stock. In recent years, the European debt crisis has led to a downturn in the economic situation. < a target= "_blank" href= "http:// www.sjfzxm.com/" > shoes < /a > with "a target=" _blank "_blank", "clothing" industry has encountered bottlenecks, high inventory has become a common phenomenon, and the main task of businesses is to clean up inventory and withdraw funds.

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< p > for the most obvious sports shoes, there is always a lot of sales promotion of sports shoes on the market.

Some businesses say that with the increase of operating costs and personnel costs, the pressure is increasing. Many enterprises blindly replace the old ones with new ones, and the products are overstocking. The inventory is too large, which naturally affects the growth of sales.

There are 2 key points that businesses need to consider in order to avoid being trapped in the whirlpool.

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< p > fast grasp market dynamics < /p >

< p > first, we don't know enough about shoes market and shoes themselves.

Take the online shoe store, the most superficial reason for the backlog of goods is "entering the wrong goods", which is not liked by the market, not being favored by consumers, and the style and color design can not keep up with the trend, and does not cater to the public taste.

Merchants go all the way to the market and go wholesale, just to find some good selling styles, which is the most basic requirement for sales volume. However, due to the lack of professional buyers and market investigation teams of some enterprises, the links in the procurement of goods are lost to other enterprises.

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< p > with shoes becoming the new favorite of the electronic commerce industry, many businesses are pouring in and their competitiveness is becoming fiercely. If you want to win the starting line, you will have to work hard to touch the market and study hard. In order to reduce the cost of market research and shorten the sales time, many businesses will gather a lot of information from the Internet. For example, the massive shoe material provided by the international shoe design and the latest trend and style of shoes, heels and soles in the future and the future will enable businessmen to learn the most advanced footwear information and market trends in a low cost and high efficiency way.

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< p > increase the added value of the product < /p >

< p > secondly, after picking the right goods, it is sales.

Businesses need to continuously upgrade their service levels and brand added value, so that consumers can recognize products so that they can match prices with products, and do well in managing and cultivating loyal customers with less discount.

In addition, the establishment of a unique sales channel, there are flagship stores, image stores, discount stores and other forms, discount shoes are placed in a specific channel sales, is conducive to maintaining the terminal image.

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< p > the slowdown of domestic economic growth and the restriction of labor cost and raw material cost increase have great influence on traditional industries.

Huge inventory has seriously affected the liquidity and sustainable operation of enterprises.

"High inventory" this time bomb will erupt at any time, according to industry sources, cleaning up inventory is first discounted sales promotion, first tier cities can not deal with discounted inventory, can get two or three line city concentration digestion.

Second, increase the intensity of net sales.

Again, it is circular sales, which is more common in sports shoes. Last year's autumn sales were sold in spring this year. The original spring orders were abolished directly.

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< p > this shows that the discount promotional activities brought about by inventory have affected the shoe material enterprises in the upper reaches of the industrial chain to a certain extent.

At the critical moment, shoe companies should further experience in the market, summarize the latest trends and apply them to development, so as to understand their defects and find solutions that are more suitable for their own development.

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