LVMH Multi Acquisition Merger And Sale Synchronization

In July, the European luxury market was reorganized by mergers and acquisitions. The first largest luxury brand in the world, the French MOET & CHANDON Hennessy Louis Weedon group, announced on the 4 day that it had successfully acquired the nearly 200 year old Italy Milan Cafe Cova from the LVMH family (Faccioli). On the 8 day, the group announced that it would buy 80% of Italy's senior cashmere clothing retailer from the holding family in 2 billion euros from the holding family. On the 8 day, the world-renowned luxury brand France Yun Kai Group (Kering) announced on the 10 day that it had successfully acquired the majority stake in Italy's P.

Seemingly dazzling enterprise reorganization and merger, through the fierce competition in the market, the manager's marketing strategy has changed positively.

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< p > LVMH multi type acquisition < /p >

< p > LVMH4 announced that after defeating its rival Prada group, it successfully acquired the stake in the Milan Cafe Cova and its brand group PasticceriaConfetteriaCova80% from the Faccioli family.

After the completion of the acquisition, the FA jolly family will retain the Cova20% stake and continue to participate in the brand operation to ensure that Cova continues for many years. LVMH will promote Cova coffee to the world through the brand effect of the enterprise.

At present, Cova has only about 17 franchise stores in Japan, mainland China and Hongkong three.

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Less than P, analysts said that the Cova cafe, which was acquired by LVMH, was founded in 1817 and is located in the "golden four corner area" of Milan. It is the best location for luxury stores. Its operation is closely related to tourism and will be included in the "other business" category outside the core business of LVMH group.

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< p > 8, LVMH again disclosed the information of merger and acquisition, and will buy 2 billion of Italy's senior cashmere clothing retailer Nuo Pian Ya's 80% stake from the controlling family, which will retain 20% of the stock after the paction is completed.

Nolla piya is the world's largest supplier of fine wool products. It expects sales in Euro 2013 to reach 700 million euros.

Nolla piya has 130 franchise stores, mainly selling high quality wool garments, cashmere cashmere and so on.

Analysts believe that for a French luxury group with a market value of 67 billion euros and a focus on the top luxury goods market, this is an icing on the cake acquisition.

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< p > in recent years, LVMH has acquired famous brands such as Fendi (Fendi), Pu Qi (Pucci) and Bvlgari (Bulgari) from the founding family of Italy.

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< p > Open Cloud merger and sale synchronization < /p >

< p > Kai Yun announced on the 10 day that it has bought a majority stake in Italy's Pomellato, which is worth $360 million, according to the terms released in April 24th.

Bo Miret is one of the few independent jewellery brands in Europe, and is famous for its gemstone ring.

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In April, after defeating its rival LVMH, Kai Yun successfully captured the Pomellato of Italy's high-end jewellery brand, so that it had a niche in the jewelry industry with Switzerland's P and LVMH.

It is a family business. It was founded in 1967. It is the fifth largest jewellery brand in Europe, after Cartier, Chopin, Bvlgari and Tiffany (Tiffany).

Its two major brands include Pomellato and Dodo. The distribution network of Bowman Lando includes 86 brand exclusive boutiques and more than 600 sales outlets all over the world.

Its profit margin is very high. In 2012, sales of over 100 million euros made a profit of 20 million euros.

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Before the acquisition of Bao P, last year, Kai Yun announced the acquisition of a jewelry brand with Chinese characteristics. The brand was co founded by Hongkong jewelry designer Chen Ruilin and French commercial Blo Schade. It combines traditional Chinese elements with modern design concepts and complements Boucheron's western design style.

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< p > at the same time of a series of jewellery acquisition, the process of selling its retail business has never stopped.

In June 28th, the group announced the sale of its retail group red cat (Redcats)'s mail order clothing retailer Ledu (LaRedoute).

Kai Yun said that it did not expect to sell at a high price, and that the consortium interested in acquiring it was required to submit tenders in the end of September.

At this point, in the process of mergers, acquisitions and divestitures, the road map of opening the cloud to focus on luxury goods and sporting goods has been very clear.

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Less than P, the opening of the cloud to divest part of its business started in 2010.

The brands that have been sold include outdoor equipment and clothing company TheSportsmansGuideInc, online golf retailer TheGolfWarehouseInc, big size clothing brand OneStopPlus, children's wear and home department Cyrillus and Vertbaudet catalog mail order business, Nordic home textiles and clothing brand Ellos and Jortex.

According to market estimates, so far, opening the cloud has already brought over $1 billion 200 million cash flow to the group through the sale of retail business, which has provided financial support for the acquisition of jewellery brands.

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