The Growth Of The Luxury Market In Pyramid Is Mainly From The Two Or Three Tier Cities In China.

< p > China's wide market and uneven development make all kinds of consumers exist at the same time.

Although consumers are at different levels in Pyramid, they have the same goal in purchasing.

Europe and the United States mature consumers to buy clothes to reflect personality, Chinese consumers have to prove their own circle, rich wife circles, celebrities, business school circles, golf circles, investment circles......

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In the past two years, consumers in central Pyramid have become mature. On the other hand, the bottom of Pyramid is getting bigger and bigger. P

However, the rapid change of Chinese consumers' taste may not make the brand response better, but the brand image that painstakingly manages is not necessarily clear to consumers.

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< p > in the middle of Pyramid, Wang Hao, a western fashion CEO, believes that these consumers are undergoing a turning point. Their consumption starts from GUCCI and LV to Chanel and then to Hermes.

When it is found that no more luxury luxury brands can be found than Hermes, consumers can only pfer brands to the more famous but not many stores in China, such as Givenchy, Lanvin and Alexander Mcqueen. The most beneficial thing is Bottega Veneta.

Many people are no longer proud of Logo and turn into consumer product quality, practicality or brand history and story.

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The growth of the P market in Pyramid is mainly from China's two or three tier cities. These consumers are just beginning to get into luxury goods. When they buy their first bag, you can't ask her to buy a Logo.

They are recognizing the brand along the path of consumers in central Pyramid, and the marked products of all brands are the first choice.

But China's change is fast. Will they mature faster than those who are in touch with high-end brands in central Pyramid? /p.

< p > the situation at the top of Pyramid is rather complicated. They do not need a straightforward brand Logo. However, they need another label to show their differences.

Fewer new brands can be found, especially in the top areas.

Goyard, who opened its first store in Yifeng the Bund, wants to keep a low profile, but the speed of passing word by mouth is very fast. The hand-made grid products of this brand have often appeared in the field of vision.

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< p > for those familiar brands, more precious materials, all manual, limited, these are nothing new.

In the end, only through customization can we meet the needs of Pyramid's top consumers.

But for the Chinese tycoons, even customization, it is hoped that the custom side is a well-known brand and wants others to know.

The Chinese female tycoons customize the five-star red flag platinum package at Hermes Paris headquarters, and customize products on the Internet is typical. This is the Chinese style advanced customization.

Interestingly, the richest woman didn't even know that the designer of the bag was male or female before sending micro-blog.

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Less than P, as early as the beginning of last century, it began to contact Asian royalty and new Cartire, and 20% of its premium jewellery came from customization.

Customers can make demands, but Cartire says jewelry design must conform to Cartire brand style and aesthetics. Otherwise, even if you move out of Jinshan Yinshan, you can not agree.

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< p > as Liu Yan, FL international communication partner, said, the demand for Chinese consumers began to diversify after maturity, and the Chinese market was also regarded as a strategic market for sales and market by many brands.

Since it is a strategy, it is better to say in this way that more money can be custom-made with taste, and more money and lack of taste will give limited edition, low grade luxury with less money, less money and lack of taste, and continue to serve Logo.

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