9 New Development Models Of Footwear Industry In China In The Future

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201306/08/20130608095101_sj.JPG "/" < < > >

< p style= "text-align: center" > /p >

< p > China's footwear industry has undergone fundamental changes in recent years. Based on the analysis of the status quo and the current situation, from the practice of different enterprises, there are 9 new business models in the 2010 -2013. These models have responded to the trend of the development of the footwear industry in China, and are developing rapidly. They will agitate each other in the next 5 years to promote the upgrading of China's apparel industry.

< /p >

< p > China's footwear industry has undergone fundamental changes in recent years, manifested as: < /p >

< p > 1. < a href= "http://sjfzxm.com/news/index_s.asp" > international market < /a > declining: European and American purchasing power continues to decline; < /p >

< p > 2. profits are increasingly low: many shoe and clothing enterprises rely on exports, with a profit margin of only about 3%; < /p >

< p > 3. the homogenization of the domestic market is serious and stock is increasing rapidly; < /p >

< p > 4., domestic commercial real estate has pushed up the cost of rents, and the ratio of rental to sales has been more than 20%. The shoe and clothing enterprises have great pressure; < /p >

< p > 5. < a href= "http://sjfzxm.com/news/index_s.asp" > network sales > /a > rapid rise, online shopping penetration has reached 14.3%; < /p >

< p > 6. a large number of productive capital withdrawal and pformation, a large number of productive enterprises are at the edge of losses.

< /p >

< p > combined with various situations, it can be judged that the Chinese footwear industry is in a critical state of qualitative change.

< /p >

< p > based on the analysis of the current situation and current situation, the core competitiveness of the shoe and clothing enterprises in the future may include: < /p >

< p > 1. supply chain system based on meticulous management.

At present, the supply chain efficiency of shoes and clothing enterprises in China is very low, the reaction speed is slow and the waste is large, resulting in high inventory levels.

At present, the supply chain of some emerging enterprises has reached the level of inventory control to "parts".

< /p >

< p > 2. sales management and control system based on meticulous management.

Many corporate headquarters do not know what has happened in the storefront, nor can they effectively control the storefront. The docking efficiency between the company and the storefront system is low, resulting in the lack of efficiency and the low efficiency of the whole business.

Based on the pformation of business process reengineering and process optimization, the operation efficiency of traditional enterprises that rely on storefront sales will be increased by more than 20%, resulting in excess profits.

< /p >

< p > 3. manufacturing system based on lean production system.

With the deep integration of IT and Internet of things technology and clothing industry, we can make "pieces" as batches, thus bringing about the reshuffle and change of the whole industry chain.

This capability will enable enterprises to acquire the capability of agile manufacturing, or even to subvert the whole industry.

< /p >

< p > 4., based on the behavior characteristics of consumers in virtual space, the proportion of Internet sales will continue to grow.

< /p >

< p > nine new models in the field of shoes and clothing < /p >

< p > from the practice of different enterprises, from 2010 -2013, there are 9 new business models. These models have responded to the trend of the development of the footwear industry in China, and are developing rapidly. They will agitate each other in the next 5 years to promote the upgrading of China's apparel industry.

< /p >

< p > mode 1. agile manufacturing system.

< /p >

< p > agile manufacturing system has the following characteristics: Taking "pieces" as batch, relying on a huge database system to start work, stable delivery, high quality, pipelining production, production cost is only about 20% higher than traditional pipeline, IT and Internet of things technology integration.

< /p >

< p > these characteristics will bring the following effects: < /p >

< p > 1. the existing high-end customization industry will be rewritten; < /p >

< p > 2. terminal sales mode will be rewritten; < /p >

< p > 3. custom customization, the emergence of a brand-new clothing brand empire; < /p >

< p > 4., the system equipment supplier and software supplier of the agile manufacturing system; < /p >

< p > 5. the added value of the production area is raised and the smiling curve is drawn until the agile production system is gradually popularized.

< /p >

< p > mode 2. collection shop < /p >

< p > with the increasingly serious phenomenon of brand homogenization, and the increasingly strong commercial real estate in front of the brand and the increasing pressure on the rent, commercial real estate has begun to adjust the distribution of interests among brands. Many brands and big stores have become a trend.

< /p >

< p > collection store has the following characteristics: multi brand sharing storefront resources, unified store management; channel capital rather than production capital; and the ability to compete with brand and commercial real estate.

< /p >

< p > store will bring the following influence: < /p >

< p > 1., to further differentiate the brand camp, the survival of the brand without character is more difficult; < /p >

< p > 2. further intensifies the monopoly trend of terminal resources; < /p >

< p > 3. collusion between capital and commercial real estate capital aggravates the integration of footwear industry.

< /p >

< p > mode 3. online offline interaction mode < /p >

< p > for example, some enterprises that sell mainly by Internet and operate physical stores.

This mode mainly solves the problem of the increasing proportion of consumers' online purchase and the large inventory of stocks under the line.

This form of enterprise is different from the traditional shop oriented enterprises, and is also different from the business oriented enterprises.

It has the following characteristics: the same SKU multi band listing; the online and offline commodity planning co-ordination; the end of season inventory is very low, generally less than 5%; offline skills copied to the online, such as the means of product promotion.

{page_break} < /p >

< p > its influence is as follows: < /p >

< p > 1. squeezing the survival space of the brand under the cable sale; < /p >

< p > 2. has two routes under the online and offline routes. Because of the high profit, it will produce butterfly effect.

< /p >

< p > mode 4. customization / designer brand < /p >

< p > NE.TIGER, SEVENDAYS and so on.

This trend is accompanied by the upgrading of Chinese consumption, high-end customization and the consumption pattern of designers alone.

< /p >

The characteristics of this model are: price is not a problem, the enjoyment in the process is the core; to a certain extent, it belongs to the platform enterprise, and becomes the platform for designers to connect with consumers. P

< /p >

< p > its influence is: < /p >

< p > 1. the proportion of existing high-end brand customization increased; < /p >

The technical system (knowhow-system) of the brand operation of < p > 2. has changed, and the core competitiveness has changed.

For example, terminal sales form, service process, quality control system and logistics.

< /p >

< p > mode 5. brand operation platform enterprise < /p >

< p > BELLE, AI Zhi and other enterprises have matured.

Similar to the hotel holding group mode.

The reasons are: occupy more market share in subdivision area, offset the impact of commercial real estate, and avoid being at a disadvantage when contacting monopoly channel.

It is characterized by the integration of different positioning brand enterprises by means of capital, the overall planning of supply chain, channel development and dissemination, etc., and the unified allocation of resources to obtain a strong "structural efficiency"; brand design, terminal management, customer management and other personalized work are carried out separately, forming a "synergy effect" among brands.

< /p >

< p > its influence is: < /p >

< p > 1. industry integration: if a single brand operation enterprise is not large enough, it will become an integrated object; < /p >

< p > 2. there is an industrial capital that can compete with commercial real estate and monopolistic channel capital; < /p >

< p > 3. is most likely to represent China's entry into the world and become an opportunity for world-class enterprises < /p >

< p > mode 6.D2C mode < /p >

< p > D2C business based on Taobao platform.

It belongs to the platform enterprise, that is to set up a platform for designers to sell their works.

The emergence of this mode is directly related to the electricity supplier. With the convenience of the network, the communication cost will be reduced, thus forming a direct link between the designer and the consumer.

The characteristics of this model are: the platform for designers to display works and sell directly on the Internet; the D2C platform is responsible for organizing production, goods distribution, adjusting prices and recommending order; initial investment is large; zero inventory.

< /p >

< p > the influence of this mode: < /p >

< p > 1. to promote customization; < /p >

< p > 2. there is a large platform designer brand; < /p >

< p > 3. promotes the pformation of the supply chain of China's apparel industry from "large-scale futures production" to "spot based agile manufacturing".

< /p >

< p > mode 7. online brand < /p >

< p > like fan, dream bazaar and so on.

Simple online brands will continue to emerge.

This is the same as the physical store, which is based on the behavior characteristics of human beings in virtual space.

Such a brand is a product brand, not a platform company, and Taobao and Tencent are not part of the category, but similar to all customers, dream bazaar and other brands relying on online consumer behavior.

< /p >

< p > this mode needs to be satisfied: < /p >

< p > brand equity based on behavioral characteristics of consumer network, thus forming a brand premium.

These premium principles are consistent with other forms of brand premium: < /p >

< p > 1. popularity, reputation and loyalty; < /p >

< p > 2. powerful data processing capability; < /p >

< p > 3. strong capability of behavior tracking and analysis.

< /p >

< p > the influence of this mode: < /p >

< p > 1. the total consumption under the shunting line. It is alleged that the penetration ratio of the sales of shoes and clothing industry in 2014 can reach more than 20%; < /p >

< p > 2. produces real brand based on network sales, and does not need physical shops; < /p >

< p > 3. is the biggest challenge to supply chain and logistics, and integrates the supply chain system of domestic apparel industry.

< /p >

< p > mode 8. fast fashion < /p >.

< p > at present, some buyers' brands already have their embryonic form.

No surprise, fast fashion is also a dream pursued by Chinese enterprises, and will appear sooner or later.

< /p >

< p > this mode needs to be done in China: < /p >

P > 1. mature buyer system; < /p >

"P > 2." integrated supply chain, quick response, supply chain reaction speed should be reduced to "20 days"; < < /p >

< p > 3. strong IT system and process management capability.

< /p >

< p > mode 9. collective investment < /p >

< p > such as the integration of some southern Fujian enterprises.

This model mainly faces the following challenges: single brand size is small, operation is laborious, capital is tight, single enterprise or single shareholder's ability is insufficient, unable to cope with the pressure from external environment.

< /p >

< p > the characteristics of this model are: < /p >

< p > 1. a group of shareholders or enterprises to invest in one or more brands; < /p >

< p > 2. the complementary ability between shareholders / enterprises will form a resultant force.

< /p >

< p > the influence of this mode is: < /p >

< p > 1. some of the weaker brands have rapidly increased their competitiveness and expanded rapidly because of their new capabilities and capital participation; < /p >

< p > 2. adjusting the industrial structure from the perspective of shareholder structure, optimizing the composition and capability of industry capital; < /p >

< p > 3., under the condition of constant quality and quantity of existing business elements, extend the living space of existing brand operation mode; < /p >

< p > 4. or: several enterprises merge into an enterprise, forming a new brand holding enterprise and a collection store enterprise, thus completing the integration of < a href= "http://sjfzxm.com/news/index_c.asp" > shoes and clothing industry < /a >.

< /p >

< p > < /p >.

< p > < /p >.