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Gorgeous Turn To Chengdu Clothing Base To Create Experiential Shopping Best City

2013/3/22 9:00:00 23

Clothing SalesClothing BaseInternational Fashion Center

When consumers take their products in their hands, the purchase rate is 58.7%. When consumers look at goods across the counter, their purchase rate is only 20.2%.


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< p > with the closing of the first golden week in the year of snake, the Spring Festival promotion war in Chengdu's shopping malls also drew a successful conclusion.

For the general public, during the Spring Festival, there are more and more places worth visiting in Chengdu. No matter where you live in the city, you can always find a large business circle nearby, which is much more convenient for shopping.

However, many people think: "in Chengdu, it is too difficult to find an experiential shopping center with food, drink, play, pleasure and purchase. In Chengdu, this leisure city, dining and shopping, entertainment and fashion, leisure and experience are still difficult to integrate."

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< p > from simple shopping to shopping, dining, leisure and entertainment, in the process of "fission" in Chengdu's business mode, the consumption pattern of traditional urban centers centered on department stores is also quietly changing.

From the perspective of western urban development, building suburban sub centers or new centers and suburbanization experiential shopping centers will be the main trend of China's urbanization and the strategic layout of Housing enterprises in the fierce competition of land.

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< p > < strong > urban suburban shopping centers in the suburbs create business circle < /strong > < /p >


< p > Shopping mall as a one-stop shopping center providing shopping, entertainment, catering, recreation, leisure, tourism and other services has entered China for only more than 10 years.

Foreign shopping mall mainly relies on suburban expressways to build enclosed shopping spaces.

However, there is a "golden rule" and "Lot Theory" in the domestic commercial real estate development circles.

The development of real estate depends on three factors: lots, lots and lots.

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< p > it is undeniable that the impact of lots on shopping malls should not be underestimated.

At present, the urban residents in China are mainly concentrated in cities, and the proportion of families owning private cars is not high. Only shopping mall in mature commercial centers can ensure a stable source of tourists and adequate purchasing power.

Looking at the development of shopping mall in China, we must follow this rule: most of them are urban shopping centers.

Successful cases such as Shanghai Gang Hui square, Guangzhou Tianhe City and Dalian Victory Square are numerous.

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< p > but if we put aside the appearance of distance, we will find that the suburbs shopping center has multiple advantages such as scale, price, leisure, entertainment, experience and so on.

Especially in today's trend of suburbanization in urban areas, suburban shopping mall has gained more profits than mall in the golden area. Once successful operation will lead to the formation of mature living areas around the region, and the appreciation of regional land prices will not be available in ordinary commercial projects.

Therefore, many industry experts believe that the final development form of China's shopping center will be in line with international standards, and the suburban shopping center will occupy half of the market.

With the continuous shrinking of the land area of Chengdu city center and the continuous development of suburban communities, the trend of suburbanization development has become an inevitable trend of development, and the consumption concept of urban residents has also changed.

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< p > < strong > trend of the times. Suburbanization of experiential shopping is coming. < /strong > /p >


The change from P to supermarket is the pformation from seller's market to buyer's market after the development of social economy.

Now some of the more developed cities are experiencing the new trend of experiential shopping.

The so-called experiential shopping is a new shopping concept, mainly refers to consumers can feel the product's quality and performance first trial, deepen consumer's in-depth understanding of the product, so as to achieve the purpose of promoting product sales.

More and more businessmen believe that consumers prefer personalized experiential shopping. Compared with simple business pactions, consumers are more willing to pay for experiential personalized shopping.

Therefore, due to the needs of consumers, the experience economy is booming in the world.

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< p > < < a href= > //www.sjfzxm.com/news/index_p.asp > > dress > /a > sales area, experiential shopping is also loved by consumers.

C&A, H&M and other high street brands are also attracting consumers through experiential shopping.

Large scale shopping environment, self selected shopping mode, personalized shopping experience and other characteristics have become the trump card to attract consumers.

In order to fully meet the era of experiential shopping, Chengdu international fashion center has opened the curtain of Chengdu's experiential shopping: shopping, leisure, entertainment, vacation, and cultural experience, creating a unique suburban experiential leisure shopping.

The project is based on "laying the foundation in one year, achieving results in two years, becoming a scale in three years and becoming a benchmark in five years", creating a fashion center in Western China and a famous fashion commercial leisure resort in Chengdu.

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< p > strong > gorgeous turn a href= "//www.sjfzxm.com/news/index_q.asp" > clothing base < /a > Creating experiential shopping best city < /strong > /p >


< p > at present, the western developed countries have entered the era of suburbanization shopping commercially. One is the MALL of shopping in the suburbs: the main solution is parking, price and one-stop shopping, such as Olinas Mall in Tokyo, Japan.

The second is life style shopping village, leisure and vacation in one, which is essentially different from the domestic outlets.

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< p > as the first large-scale leisure entertainment shopping center in Western China, the Chengdu international fashion center combines five major features of discount, direct selling, experience, leisure and entertainment, and will create Chengdu's preferred holiday resort.

Chengdu international fashion center, first of all, is characterized by merchandise discount. It will reach the price of international famous brands and match the foreign sales price, which is less than 30 percent off of the commercial price of the urban area. So that Chengdu people can buy internationally famous brands without having to go abroad again. They can easily buy them at home and make a price at home and abroad.

At the same time, we will build China's "a href=" http://sjfzxm.com/DESIGN/designer/index.asp "brand clothing" /a "First Street", and the domestic well-known brand headquarters is directly settled here. Since then, Chengdu people can enjoy the well-known brand direct selling price at the door.

The Chengdu international fashion center is positioned to be fashionable. It brings together many international and domestic brand resources and provides a truly one-stop shopping and experiential shopping mode. All the stores are famous brands. There are outdoor cafes and teahouses outside the shop. Customers can drink coffee and tea while watching fashion models.

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Less than P, more specifically, the Chengdu international fashion center embodies a diversified consumption center, suitable for the vast majority of consumer groups, whether men, women and children, family travel or personal leisure can be met, consumers of all walks of life are willing to spend longer time here.

For different consumer groups, studios, children's playground, bookstore, beauty salon, gym, bathing place SPA, world food and so on have all appeared in the shopping mall combination zoning.

This is also the most direct embodiment of Chengdu international fashion center's strong ability to collect customers.

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