More Than 10 Han Style Clothing Enterprises Are Attacking Together.

< p > enterprise alone, the brand is not loud enough in the < a href= "//www.sjfzxm.com/news/index_s.asp" > the national market < /a >, 14 Wuhan Han clothing enterprises have set up 1 investment companies, "Baotuan attack", sounding the horn of the whole country.

At the annual meeting of the Wuhan Clothing Trade Association yesterday, vice president Yuan Chonghuan revealed that the 14 chambers of Commerce, such as he Rong, Bai Weiya, Yuan Tian and Futian, had jointly established a "Han faction business exchange investment Limited by Share Ltd" with a registered capital of 100 million yuan.

"Han style clothing enterprises should embrace the market," Yuan Chonghuan said.

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< p > in the 90s of last century, more than 10 Wuhan garment enterprises "joined hands" to take part in the China Clothing Fair.

But after a variety of reasons, the influence of Han style clothing gradually weakened.

Nowadays, there are thousands of clothing enterprises in Wuhan, but there are few brands in the country.

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< p > Yuan Chonghuan said that Wuhan's clothing enterprises are alone in their own efforts and have limited influence in the domestic market. Now the Han clothing enterprises are holding together again, and the platform resources sharing in design, marketing and other aspects is conducive to making the overall brand of the Han Han style clothing.

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< p > this year's national a href= "//www.sjfzxm.com/news/index_cj.asp" > garment industry < /a > is facing a big problem of inventory. Some people have joked that these stocks have not been digested for 3 years, and Wuhan clothing enterprises are hard to be "independent".

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< p > according to the personage of Wuhan clothing trade association, the inventory rate of Wuhan clothing enterprises is 50% this year, more than 20% times that of the normal level.

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< p > this person said that this year, despite the adverse effects of various raw materials and employment costs generally rising, the appreciation of the RMB exchange rate and the raising of the financing cost, some Chinese garment enterprises in the core competitiveness, and a group of wholesale enterprises pformation to the retail terminal, changed the old mode of fixed production and marketing, and changed the marketing mode of marketing.

At the same time, in addition to traditional physical sales channels, garment enterprises have developed rapidly, such as cat owners (expanding location information), Ai Di (expand location information), Yi Gu, Shi Cheng and other enterprises.

Take yuan Tian, an example of Han faction, for 3 years, the average annual sales volume is 10 million.

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At present, the Han style clothing enterprises are getting rid of the homogenization competition and developing to the personalized style. "P"

In April this year, the heads of more than 30 Wuhan garment enterprises went to Dubai to investigate the world's top garments. In August, more than 10 garment enterprises went to Hefei to participate in the exhibition of famous and excellent new products organized by the Wuhan municipal government.

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< p > this year, 14 Han style garment enterprises represented by Yuan Tian and red people co sponsored one hundred million and set up "Wuhan Han faction business exchange investment Limited by Share Ltd".

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Liu Shuren, President of the clothing trade association of Wuhan < p > < a href= > //www.sjfzxm.com/news/index_p.asp > < < > > a href= > //www.sjfzxm.com/news/index_p.asp > said that the Han style clothing enterprises will seize the market in the future and set up a Han garment industrial park, which integrates garment design, production and sales as a whole to undertake the pfer of clothing and clothing industry.

At the same time, we will form a street of centralized selling of Han style clothing and form a Han style characteristic street. After the success of the model, it will be replicated and popularized throughout the country.

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