How To Establish Clothing Brand Image In Clothing Management

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The purpose of brand to enter the market is to let target consumers recognize and accept the clothing brand, maximize the value of clothing brand and maximize the benefit.

And in the era of modern fashion brand economy, such as star brands and fierce competition, is it possible for a clothing brand to be like a "red ribbon" hunting in a clear sky to attract consumers' fastidious eyeballs, and eventually leave a deep impression on their minds and resonate effect. Personalized clothing brand image and rich clothing brand culture are effective ways and means to achieve this effect.

Clothing brand image system

If we compare the clothing brand to a person, then the clothing brand image is the full and vivid appearance of this person, and the clothing brand culture is the essential internal accomplishment and connotation of this person.

From the clothing brand logo design that embodies the clothing brand management concept, to the selection of standard color and auxiliary color of clothing brand, from the promotional materials such as the clothing brand image Handbook, the product introduction Handbook, the promotional folders and so on, to display the brand format of the clothing brand personality and style, all of these require the designers of our clothing brand to take the unique perspective and extraordinary wisdom, to mobilize the image elements of the clothing brand according to the market positioning of the clothing brand, to give the distinctive brand image characteristics of the clothing brand with the characteristics of individuation and differentiation, so as to bring the clothing brand products into the market, arouse the intense attention of the target consumers, form the image division, and create a better association.

For example, the feminine black classic hue is the clothing brand color, the elegant and graceful noble woman as the clothing brand.

Endorsement, in order to reflect the honorable and elegant clothing brand positioning, while the American clothing brand with strong rosy hue, induce women's vision and yearning for beauty.

Cultural connotation of clothing brand

Clothing brand culture is a successful and image oriented clothing brand with the necessary internal culture and connotation.

The clothing brand culture includes both the rational content of the business philosophy and core value that runs through the clothing brand management process. It also includes the emotional contents that tell people the historical background and cultural evolution of the clothing brand's deep historical accumulation and humanistic characteristics. It conveys the information conveyed by the clothing brand to the people, brings consumers better clothing brand associations and the added value of clothing brands beyond the product value.

The background and cultural interpretation of clothing brand is to create a rich and thick brand atmosphere through the narration and rendering of storytelling and historical evolution, such as the mountain spring, such as the waterfall in the forest, bringing people endless imagination and spiritual beauty.

Through the unique description of the rare mineral spring in the southern mountain area of France, it has the unique effect of testimony clothing brand products, and makes consumers seem to enter into a mysterious world of green and natural nature. For example, Pepsi Cola's street theme cultural activities, "Nike", with the help of sports stars' cultural interpretation, all conveys the cultural characteristics of clothing brand to consumers, and naturally becomes a beautiful garment in the market.

Scenery line.