Golden Week, Online Shopping Is Booming, Pearl River Delta Enterprises To Enter The Electricity Supplier

2012 is doomed to be the key year of e-commerce. Recently, the price war launched by Jingdong mall to Suning and Gome has attracted the attention of the national media, and the integration of various domestic electricity providers is accelerating.

In this super long golden week, online shopping is in full swing.

Act as

Central enterprises in the Pearl River Delta have turned their attention to the cake of e-commerce.

During the golden week, reporters learned that the sales of various products in various enterprises in the Pearl River Delta ranked the first name of online shopping.

Manufacturing center is also the center of e-commerce.

Traditional industries lack the "electricity supplier" talent.

Insiders told reporters that

The traditional manufacturing industry is in an outbreak of electric shock. "The electricity supplier" is developing too fast, but the corresponding talents can not keep up with it.

Liu Mingming, Secretary General of Foshan Electronic Commerce Association, believes that the lack of e-commerce talents in local R & D, promotion, customer service, logistics and operation has restricted the development of the industry.

To this point, Mr. monen, who specializes in network marketing promotion and services in Dongguan, has the same view: "e-commerce is the trend of future Internet marketing.

Internet marketing mainly focuses on product characteristics, packaging and word promotion. These are intelligent marketing practices, and traditional manufacturing lacks such talents.

Compared with Dongguan, Foshan and Zhongshan, Shenzhen, as a relatively developed city in the Internet industry, has obvious talent advantages.

"As a national e-commerce demonstration city, the Shenzhen municipal government has given the Internet operators a relaxed business scope and many preferential policies to support them. On the other hand, the concentration of talents in e-commerce and IT industry in Shenzhen is relatively high."

Deputy general manager of Tencent electricity supplier holding company

Told reporters: "compared to other regions, the main characteristics of Shenzhen businessmen are their high level of marketing, operation and management of e-commerce, especially the good use of information technology to accurately understand consumers' needs and preferences."

Song Yang said, QQ online shopping will cooperate with relevant government departments to undertake the education, guidance and training of local traditional enterprises to network pformation.

"We take advantage of the e-commerce experience accumulated over the past 6 years to help traditional enterprises learn to do business on the Internet, improve their IT capabilities and e-commerce level."

Dongguan: a businessman sells hundreds of pairs of pregnant women's shoes for three days.

As a strong manufacturing city, Dongguan also has its own characteristics in e-commerce. Clothing and footwear enterprises begin to aim at market segmentation.

"For those companies whose capital is not very strong and in the start-up stage, we should grasp the market segmentation and make a product more sophisticated and easier to start."

Xie, the marketing director of a company specializing in the management of maternity shoes in Dongguan, said, "business has been good these days." eleven days ago, it sent out hundreds of pairs in the first three days, although it was a holiday, but sales were even more than usual.

At present, the entire marketing system of the company's products runs through the network.

Although footwear products are entirely daily necessities, there is no high technology and high added value.

It is precisely because Xie Guo et al.

The secondary specialized school is divestiture, carries on the targeted packing, the design and the propaganda, temporarily, has the pregnant woman special function unique product to separate from the footwear product.

"Online shop is very particular about market segmentation, big to construction machinery, little to daily necessities, how can netizens pay attention to and place orders, which requires targeted introduction and publicity.

And market segmentation can solve this problem.

Xie Guo said.