The Clothing Market Is Unimaginable. The Market Price Is Lower Than The Online Shopping Price.

The eight day National Day holiday ended yesterday, taking stock of the "main sales force" of many shopping malls in Guangzhou - the sales situation of clothing was not optimistic.

A number of shopping malls responsible person told reporters: "as the long vacation lasted too long, leading to the outflow of tourists and the economic environment, the overall sales of clothing for National Day holidays this year fell by more than 15%."

Shopping malls are cheaper than online shopping.

"Eleven" golden week, the reporter visited the city found

There are a lot of discount promotions, not only have lower discount for off-season clothing, but also have some discount for some new autumn and winter clothes.

In Tianhe department store, most products have 7 discount. Sportswear sales, Adiddas summer wear, 99-149 yuan a piece, some winter trousers 99-199 yuan, and a total of 500 yuan can also be folded to 5% off. The majority of clothing stores in Beijing shop buy 300 to 200, and there are also special sales activities, such as NIKE, Adiddas, New balance and other brand tops and sneakers.

The number of famous brands will be reduced to 2.

And in the department store, there are some brands that seldom discount at the same time.

For example, the European time force is 20 percent off, some off-season clothing is lower to 50 percent off, its subsidiary brand Five Plus, the autumn dress new product time limit 30 percent off, another clothing brand E-land, some autumn clothing also has the discount, the season summer clothing 50 percent off.

Miss Chen of the public saw the white MO&CO in Wan Guo square.

The original price is about 1400 yuan, and only 350 yuan after 75% off.

"I read the price of this brand on the Internet, the price of this sale will be cheaper than that on the Internet, and some will be more than half cheaper."

Miss Chen told reporters.

Reporters learned from the scene that MO&CO's clothing was 75% off in 2011, and 70 percent off in 2012.

Brand clothing inventory doubled

"Brands like MO&CO never offer such a low discount in previous years.

This shows that its inventory pressure and the urgent need to withdraw funds.

A senior department store personage told reporters.

"In previous years, clothing brand sales and inventory ratio is 4:1, this year is generally 8:1."

Ma Gang, a senior clothing commentator, told the Yangcheng Evening News reporter that this year's consumption power has declined. The sales of clothing brands can be flat. It has been a success. Only a small number of clothing sales have increased by 5% to 10% this year, all of which are from new stores.

"Clothing brand store sales fell more than 90% over the same period."

Ma Gang believes that on the one hand, some regional clothing sales were hot last year, which made the brand operators erroneous estimate this year's situation. On the other hand, this year's consumption is shrinking, and all brands can only resolve the stock crisis through discount.

"And this discount war overdraws the future consumption force, making the clothing brand business into a vicious circle."

Sales of major department stores decreased by 10%.

"I spend 8 days on the National Day holiday, and I am going shopping mall every day. The market is so cold and unimaginable that people are traveling abroad. The average sales of clothing sales in the city are 15% above that of last year."

A senior local department store senior told reporters.

Another one hundred salesmen told reporters that during their long holidays, many of their VIP went out to travel, mostly depending on their customers.

On the other hand, a few 50 percent off promotions have been made before the festival. Many VIP have just bought a batch of clothes, so sales are generally during long holidays.

"Before the end of the National Day holiday and other peak season, autumn and winter clothing and other high value goods are easier to sell, but this year's travel and the economy has not yet been affected, consumption is not so hot."

An anonymous insider analysis of the industry, the long holiday time, many new Guangzhou people return to their home festivals; second, high-speed free, most of the public travel trips, the left behind citizens with limited purchasing power; three days before the festival, many of the city's Department of low profit and large sales promotion has been overdrawn consumption ahead of time, so that during the long holidays promotions are not painful.

Driven by these factors, the gold content of National Day golden week is not as hot as expected.