Leisure Clothing Industry Will Continue To Be Popular In The Future
Casual Wear Industry is an emerging industry and a very important sector in the clothing industry. However, the current research on it is not very deep and the classification is not very clear. Casual wear is the general term for people's clothes for rest and leisure, such as jeans, beach clothes, casual suits, shirts without ties, household clothes, underwear, maternity clothes and children's clothes.
The increasingly busy work urges people to pursue a more comfortable, leisure and tasteful lifestyle. Under the influence of this lifestyle change, women's demand for clothing will also change accordingly. Wearing tends to be casual, diversified, personalized, fashionable and branded. From the perspective of market consumption, clothing made of natural materials (such as cashmere, pure cotton, silk, hemp) will continue to be favored by women. The style of women's clothing has also changed from simple, generous and affordable to natural, comfortable, romantic and personalized. Women are more seeking to show their cultural level and taste through clothing.
For women's wear, although China has certain regions Fashion Style However, it still changes with the popularity of the international market. Hippie Bohemian style was popular in 2005; From 2005 to 2006, Korean Wave's womanly clothes attacked China from north to south; Later, Russian military uniforms such as decorative buckles and trips became a new round of popularity. The relaxed European and American style has entered China since the beginning of 2007, and the concept of combining street work and leisure in Japan was popular from 2008 to 2009. As the international fashion leisure trend continues unabated, leisure women's wear will continue to sell well, and the design concept of leisure style will gradually penetrate into all areas of the clothing market, so that the traditional women's wear reflects a stronger leisure color of modern society. In modern society, women in the office are eager to return to nature after work, which also lays a foundation for the popularity of casual women's wear.
Leisure women's wear is the best choice for women to entertain, go shopping and travel. The fast-paced stressful life has brought great pressure to young women. After work and outside the workplace, leisure women's wear undoubtedly decompress for young women in stressful life, enjoy life and release self-confidence. In recent years, more and more women's wear brands Occupation suit Today's leisure and fashionable leisure women's wear is permeated with the sharp sense of touch and fashion concept of fashion designers. The leisure trend of women's wear is obvious, and the brand concentration is greatly improved. Although the development of leisure women's wear in China is advancing by leaps and bounds, compared with the international advanced level, there is still a certain gap between the design of leisure women's wear in China and the culture and concept of the brand. The first difficult problem for women's casual wear enterprises is that the products are homogeneous and cannot correctly guide brand building.
Casual wear is an important topic. Leisure clothing and life have become a trend. Casual wear itself tends to be fashionable and neutral, and its development conforms to social consumption psychology and development trend. It is a reflection of current people's life, and casual clothes represent the current lifestyle.
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