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After 80, The Price Of A Couple Is Tens Of Millions Of Dollars.

2012/4/14 19:12:00 14

LoversFashion LoversCollege Students

Liu Xun said that in addition to grasping the style, fabric, color and fashion factors of clothing, pictures are also important.


150 yuan starts, sells the sweetheart outfit and the parent child clothing, the annual output value can achieve tens of millions of yuan, do you believe that Liu Xun in the youth town of Qijiang district has achieved.

At present, he has nearly 9000 square meters of professional factory buildings, 4000 sales agents and hundreds of workers. In the past 6 years, the sales of emotional clothing have reached millions.

Next, he is going to expand his online sales channel to the offline market, develop the sales mode of "network + entity", and create the "Bai Lu" created by himself to become a well-known emotion throughout the country.

Clothing brand


It starts at 150 yuan.


Selling sweethearts


Liu Xun grew up in an ordinary peasant family in the Youth Town, and his workshop was located on an old street in town.

Yesterday, the reporter came to the birthplace of "Bai Lu" - Chongqing Qingyang Clothing Co., Ltd., to see Liu Xun, a pioneering pioneer in the 1980s. He was a little slender. He spoke slowly, showing a few mature and steady peers.


After entering the factory area, three archaize buildings came into view, as if they were in the big house of a large family.

But inside the factory is a busy scene: hundreds of workers are busy colourful.

cloth

Print patterns and make ready-made garments.

Liu Xun said that "Bai Lu" has already had its own style.


In 2005, he saw an article on "online shop opened by civil servants", which touched his idea of opening a shop.

On the second day, he spent 150 yuan on 5 sets of hot work.

Couples dress

Hang up for sale.

To his surprise, 5 days later, the 5 outfits were sold out, and 10 sets were still out of stock.

According to the buyer's demand, he keeps coming in.

A month later, the grade of Taobao shop has risen to a drill.

In less than a year, he made 60 thousand yuan.


Sellers with higher credit rating


How can we get rid of him?


Liu Xun, who had some savings, was not satisfied with the status quo. He saw the poor quality of the hot stamping. He decided to go to the developed coastal areas to learn printing technology.

In his own words, this time it was his other way of thinking, and many of his colleagues were still immersed in the high return time brought by the hot work. He had already looked ahead.


"At that time there was a hot sweater shop, but he did not change, no innovation, and finally was eliminated by the market. Now it has disappeared."

Liu Xun said that printing is more durable than hot stamping, and the price gap is not big. Smart consumers certainly know how to make the right choice.


For many people who define lovers' clothing as advertising shirts, Liu Xun thinks it's a big mistake.

In his view, lovers dress up.

With children

Emotional clothing is more appropriate, consumers will also consider the style and practicality, must innovate according to needs.

"The first couple will wear the same pattern as men and women. Maybe they will have different patterns, but now we will consider men to make T-shirts, women to make skirts, and children's clothes in parent-child clothing will be more lovely than adults."


In 2007, Liu Xun returned to his hometown to build a workshop of more than 2000 square meters, and set up his own company. He also played the brand of "Bai Lu", a brand of lovers' clothes and parent-child clothes.

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