9 Common Display Methods For High-End Clothing Stores

(1) Scientific classification

Most clothing stores operate many types, ranging from dozens to hundreds, in order to expand the service and improve the transaction rate. The so-called scientific classification is a method of classification according to some rational logic, for example, according to the age order, the entrance is the youth clothing, the middle is the youth clothing, the innermost is the elderly clothing or children's clothing, or the left is the mid-range clothing, the right is the high-end clothing, and the innermost is the place to provide after-sales services. Scientific classification has brought convenience to customer selection and store management.

(2) Frequent transformation method

The clothing store deals in fashion goods. Every time Fashion Fashion shops should take on a new look. If there is not much change in the goods, some changes can be made in the display, decoration and decoration, which can also make the store look new and attract customers.

(3) Joint convenience method

Series of products required by the same consumer put Together, or put together the frequently matched styles, it can facilitate customers to purchase matching products. This method of selling combined goods is called the joint convenience method. For example, men's shirts, suits, ties, tie clips, etc. are placed together, and autumn and winter coats, hats, scarves, etc. are placed together.

(4) Cyclic repetition method

Some Clothing style If they are placed in a certain position for a long time and no one cares about them due to the influence of light and surrounding styles, they can be replaced and recombined with other styles of clothing, which will generate a new artistic theme and increase the opportunity to sell. Moving the clothes from the inside shelf to the outside shelf will be more eye-catching. Through cycle repetition, coupled with new style on the shelves, the whole clothing store will give people a feeling of constant change and novelty.

(5) Wardrobe combination method

In every season, consumers' wardrobes are a new combination, with rich and orderly styles for various occasions, purposes and themes. With the acceleration of the pace of urban life, people need more services in wardrobe combination design. When clothing stores combine goods, they may wish to take advantage of this mentality, and add a service of housekeeping design while selling goods. Combination can be divided into single person combination, couple combination, family of three combination, etc.

　 (6) Decorative contrast method

Making some decorations in the clothing store can strengthen the artistic theme of clothing products and leave a deep impression on customers. For example, some children's interesting patterns are painted on the wall of the children's clothing store, a bunch of flowers are placed near the couple's clothing, and an animal specimen is placed in the high-end fur clothing store. The decoration and setting method should not be outdone. The shop assistant must be clear about what they are selling, so that customers will not ask "how much this bouquet of flowers costs". Placing famous, excellent, special and new clothing products near the old products can also produce a mutual setting effect. It seems to suggest that the products in this exhibition area are good, but the products set off cannot be too bad.

(7) Model display method

Except for some traditional styles (such as shirts), most fashions are sold directly to consumers. When people see a beautiful display, they will mistakenly think that they are so beautiful in it, which is an irresistible psychology. In addition to hanging display and shelf display, stores can also use models for display. Generally, there are mannequins and dummy models on display, and beautiful salesmen can also act as models. This is how the world's first business model was born.

(8) Effect Application

The first thing people see when they enter the store is an effect, which can be formed not only by the clothing style itself, but also by many other related factors. For example, playing music, lighting and recording are all related to the mood of the clothing buyer, as well as the taste and credibility of the store. Some large stores set up child care stations for the purpose of sales effect. The installation of large mirror in the fashion shop not only visually expands the space of the shop, but also facilitates the fitting of customers.

(9) Winding path leading to seclusion method

The ancients had a beautiful poem, "The winding path leads to a secluded place, and the meditation room is full of flowers and trees". The container layout of the clothing store should be conducive to the walking of customers and keep going, giving people a fascinating feeling. For deep stores, it is advisable to design the channel as an S shape and extend inward. For stores with square and rectangular spaces, the arrangement of shelves can make customers turn around a few more times, so that they will not be able to turn around after entering the store.