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China'S Service Company Is Loyal To Its &Nbsp, And Rethinks Fast Fashion.

2012/3/6 14:51:00 9

In the column of "Qiang Qiang, three people", "reflection is fast".

fashion

From the perspective of environmentalism, this paper discusses the series of problems existing in the fast fashion fashion prevailing in the global garment industry.

In the introspection of fast fashion, it is pointed out that there is something in common between fast fashion and rapid elimination of electronic products, both of which are the result of industrial production level that can not satisfy consumer desire.

In the fast fashion fashion world today, when western countries began to question the waste of industrial resources that may be caused by fast fashion mode, Chinese enterprises still in the stage of learning to imitate fast fashion should also look at how the West reflects.

Undeniably, as China

clothing

Enterprises are the most enthusiastic and loyal to the learning mode of operation. Many local enterprises have invested a lot of resources in the fast fashion.

In the Chinese apparel industry, Metersbonwe was once regarded as China's closest ZARA company, and it was praised by industry researchers as a typical sample of "fast fashion" in China.

However, since the slogan of "fast fashion" has been shouted by local garment enterprises, the pcript has not been ideal as time goes by.

Not long ago, some media reported that at the annual meeting of Metersbonwe, executives including Chairman Zhou Chengjian took turns to speak on the stage. In their speeches, most people were criticizing and reviewing the plan implemented in response to the "digestion inventory", and expressed their determination for the next company to solve the inventory problem.

What is more worrying is that the inventory problem reflected by Metersbonwe is not a company's experience.

As is known to all, enterprises implementing fast fashion mode are in design, production, circulation, and terminals.

Sale

All sectors are pursuing the goal at a faster pace, advocating and practicing the principle of "zero inventory".

As the founder of fast fashion mode, ZARA claims that its product can follow the trend of the season, and its new product to shop speed and display frequency can be astonishing two times a week.

From the actual situation of ZARA's global followers, there are not many of them.

Secondly, although fast fashion advocates zero inventory principle, this is actually a difficult goal to achieve.

In fact, even ZARA can't do it completely.

In China, there has been a slogan of fast fashion, and more companies are scrambling to start from their own point of view, trying to define the concept of "China's fast fashion", so as to formulate the rules of fast fashion in China, seize the high point of the concept in the hearts of Chinese consumers, rather than create a fast fashion mode suitable for China's garment industry according to the operation characteristics of fast fashion mode itself.

There are many ways to reflect on fast fashion, but for enterprises, they should return to their roots.

Zhou Chengjian said that the contest of future enterprises is a contest between the resource integration ability of industrial chain and the resources of resources of industrial chain, because who can occupy the resources of industrial chain more often, and who can make the operation more rapid, and who can get more benefit finally.

Is this not the quintessence of fast fashion mode?