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Chinese And Foreign Industries Refer To China As The Top Brand.

2012/3/3 18:51:00 12

Luxury Market In China

World renowned strategy consulting firms

Bain company

Bruno LAN Na, partner, 3, said in Shanghai that in 2010, the total consumption of luxury goods in China was about 212 billion yuan, of which about 60% came from overseas.


On the same day, the fourth Top Brand Summit Forum was held at the China Europe International Business School. The top international luxury brands, such as watches, cars, clothing, etc., launched the high-end dialogue with the founder and industry senior scholars of China's local brands.


Bruno LAN has brought Bain's fourth year report on China's luxury market research 2011.

The report pointed out that China's luxury market showed an unprecedented strong growth in the whole year of 2010 to the first 9 months of 2011, but the growth rate slowed down in the fourth quarter of 2011.

In 2010, the scale of China's luxury goods market reached 87 billion 100 million yuan, an increase of 27% over 2009, while the overall increase in 2011 was between 25% and 30%.


Since 2010, the world

Luxury goods

The market showed signs of recovery, warming and warming.

In the meantime, the development trend of China's luxury market is unique in the world. In 2010, mainland China's personal luxury goods ranked fifth in the world with the consumption volume of 87 billion 100 million yuan.


In the Chinese market, all the luxury goods consumption, watches and bags led the market growth, of which the wrist watch rebounded strongly after 2009.

In terms of brand preference, Louis Vuitton, Chanel and Gucci are still the most luxury brands Chinese consumers want.


Hu Yun, chairman and Chief Research Institute of Hurun, also spoke about China's richest in the forum.

Life style

Published research results.

He believes that the number of self-made billionaires in China is the number one in the world.

Among them, the number of billionaire billionaires and hundreds of millions of Chinese yuan billionaires ranks 600 and 7500 respectively.


From the perspective of the overall population composition, most of the Chinese tycoons were born in 1960s, and established major businesses before and after 1997, and initial public offerings in 2007.

Hu Runcheng, "there are signs that Chinese billionaires began to cash in stocks since 2010, the peak of this phenomenon will be in 2015."

He also predicted that the Chinese tycoons will begin to shift to the next generation in 2030.


Compared with ordinary Chinese consumers, LV, Cartire and Hermes are the most popular brands of Chinese rich people, and their favorite sports and leisure modes are

Sports and Tourism

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