Youth Sports Equipment Industry Success Brand At The End Of 2011

2011 is coming to an end, young people Sports equipment The industry and the Chinese sporting goods industry continue to maintain a rapid growth trend. The brand that can succeed from it lies in accurately grasping market opportunities and persisting in independent innovation, not only cultivating their own strength, but also continuously leading the development direction of the industry. In the middle of 2011, POOVE was the first equipment for youth sports. brand When we insist on enterprise brand culture and create new industries, we will open up network characteristics. Marketing And brand image upgrading and other new initiatives to continuously improve the development level of sports equipment for young people in China and maintain the leading position in the industry.

　　 Internet marketing is the first step

At the beginning of 2011, POOVE took the lead in launching the characteristic network marketing strategy with the rapid development of micro-blog, and jointly launched the "youth declaration declaration" with the theme of "Thanksgiving world and self enhancement" with Tencent micro-blog, China psychological association psychology Popularization Work Committee. POOVE has launched an interactive business between micro-blog and netizens. The number of people concerned has reached nearly one hundred thousand. It has been supported by teenagers and listeners, and has established a sufficient marketing platform on the Internet. Timely grasp micro-blog's latest media, layout network characteristic marketing strategy, POOVE shows the extreme marketing strategy. keen Perception.

　　 Committed to serving youth groups

With "focus on the growth of young people and the development of youth sports culture" as the core value of POOVE, we have expanded the new strategy and never relaxed everything for youth's brand purpose. In the past year, POOVE will not only accord with the current youth group hobby micro-blog as an important step in brand marketing strategy, but also cooperate with the Chinese psychological association psychology Popularization Work Committee and other partners. build The public platform for Internet Guidance and psychological services for young people is based on the principle of caring for young people to spread and guide young people to have healthy Internet life.