Development Ideas Of Textile And Garment Conversion Industry In Jiangsu

In 2010, Jiangsu. Textile and garment industry In the whole country, the first breakthrough in trillion yuan output value reached 10521 billion yuan, double the end of the "fifteen" period, and exported foreign exchange earning of 35 billion US dollars, an increase of more than 80%, with a profit of 55 billion 600 million yuan, an increase of four times. However, this year's output trillions have begun to transform industries. Development thinking Let's slow down the growth of GDP and strive to achieve it. soft landing 。

From 1 to May this year, the total industrial output value of textile enterprises above Designated Size in Jiangsu province increased by 23.67% over the same period last year, and the growth rate was 6.48 percentage points lower than that of the national textile industry. The profit grew by 45.63% over the same period last year, and the growth rate was higher than the 2.79 percentage point of the whole country in the past 8204 years. Judging from the output of major products, the growth rate of Jiangsu's textile and garment industry in the first half of this year is lower than that of the national total output. Output growth slowed down and profit growth increased. The textile and garment industry in Jiangsu passed the structural adjustment to the industry, with the latest layout of "12th Five-Year". situation 。

For a long time, manufacturing and manufacturing enterprises in Jiangsu's textile and garment industry have occupied a considerable proportion. At present, these manufacturing enterprises are stepping up efforts in R & D, design and marketing, and gradually transform from simple manufacturers to brand operators.

In the thirteenth Jiangsu international costume festival, which ended recently, "brand Jiangsu and fashion Jiangsu" became the main theme. Under the leadership of "China world famous brand", led by sun, Bosideng (market, information, commentary), China's famous brands such as Yalu, Hong Kong and Yihe, and other new brands, including arston, France, France, LAN Zi embroidery and Bai Fu Lun, are showing the latest achievements in brand building and scientific and technological innovation. {page_break}

Gao Dekang, chairman of the board of directors of the national textile and garment industry association and chairman of Bosideng International Holdings Limited, said: "only by constantly improving the level of creativity in clothing research and development, can we create a brand culture and personality brand that aims to target consumer groups and enhance our autonomy. brand The influence and reputation of the two markets in the international and domestic markets are high in design content and strong in fashion and creativity. High-end brand Products are moving forward. "

Develop the traditional brand agent to win by "fast". SPA mode It is the profit point of brand marketing. In recent years, Alston Menswear, which has earned the attention of the industry, develops the strategy of "focusing on the region, focusing on products, focusing on customers and focusing on breakthroughs". It implements the integrated operation mode from the brand operation, commodity planning to production and retail, which is controlled by the company. The chain scale, brand benefit and the standardized and fast replication of direct management stores have been rapidly realized. Within a few years, chain stores have developed to hundreds, becoming a vivid epitome of the transformation and upgrading of the brand of Jiangsu's clothing industry.

Brand marketing has made aldun men's clothes very strong, "based on Jiangsu, deep plowing East China, and then building the national market." Gong Zheng, chairman of the company, said we were going to open 2000 chain stores in 2015 and 5000 chain stores in 2020.

Tang Xiaodong, member of the Standing Committee of the Changshu Municipal Committee and Secretary of the Party committee of Yushan Town, believes that during the transformation and development, many industrial advantages in the past had ceased to exist. The enterprises in Changshu recognized this point earlier, fully excavated new potential advantages, and actively promoted transformation and upgrading.

Xia Xiaoyang, vice mayor of Wujiang, said that with the rising cost of raw materials and labor, the industrial chain stretching from textile, printing and dyeing to clothing has been restricted. Only by persisting in innovation drive, increasing investment in R & D, enhancing product added value and industrial competitiveness, going astray, functional, high-end and green, can traditional textile industry become more and more bright in technological innovation, transformation and upgrading.

Xie Ming, President of Jiangsu Textile Industry Association, said: "Jiangsu textile and garment industry proposes to build new advantages in Jiangsu during the '12th Five-Year' period, that is, efficiency, quality, brand, fashion, talent and environment. Such a macro policy environment has provided good conditions for the continuous innovation and achievement of Jiangsu International Fashion Festival (002001), and also accelerated the transformation and upgrading of exhibitors and enhancing their core competitiveness.