Domestic And Foreign Brands Compete For "Enclosure" Of Two Or Three Line Cities

In recent years, international brands have penetrated into China with a new attitude.

In this round of new enclosure movement, China's local brands do not seem to be lagging behind. Quite a number of local brands have long been rooted in China's 234 tier cities and even rural markets, and began to roam around a few years ago.

There are basically two directions in the enclosure movement of China's local brands: one is to sink from the top, such as Metersbonwe, seven wolves, JEANSWEST and so on. These domestic casual wear brands first occupy the heights of the first tier cities, and then gradually sink to the two or three line or even four or five line cities. Now, in many counties, towns and townships can see these brand stores.

The other is to move from bottom to top and adopt the strategy of "encircling the cities by the countryside". First, occupy the 234 tier cities with weaker international brands, and establish the influence of brands in the young consumer groups, and then gradually extend to the first tier cities.

Such as Lining, Anta, 361 degrees, XTEP, Semir and so on, these brands are now everywhere in the market.

Someone has calculated such a group of data: there are about six hundred regional cities in China and 2800 in county-level cities.

It is assumed that there are 1500 sales outlets in the National Mall, and five to eight shops are set up in the district level cities. A county-level city can be opened by a conservative calculation, so that the outlets of two or three cities across the country can reach 8500.

This data is enough to make people hot blooded, also enough to explain the huge consumption capacity of China's market.

It is conceivable that China's future consumer market is bound to become

But is this battlefield an opportunity or a risk? It's delicious or chicken ribs. It's different for different enterprises.