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GUCCI Has Another Problem &Nbsp; It Has Been Accused Of Playing A Big Role In After-Sales Service.

2011/10/20 8:55:00 28

He was accused of "maltreating employees" by several Shenzhen employees.

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Brand GUCCI has recently been exposed by some netizens after sale service, there are many loopholes, such as the standards of after-sales service at home and abroad are not uniform, most of the maintenance costs must be taken care of themselves. Even so far, no unified domestic customer service telephone has been set up.

According to the survey, this phenomenon is not rare among many other international luxury brands.

Tang Jiansheng, Vice Minister of legal affairs of the Shanghai Consumer Protection Committee, said the importance of some international brands to Chinese consumers is far less than that of Chinese consumers.

wallet

The degree of attention.


reflect


Buy GUCCI bag two moon problem


"Bought GUCCI

Bag

It took less than two months to produce quality problems. How should we complain now? We found that there was no after-sales service telephone and quality complaint telephone on GUCCI's official website.

Recently, some netizens put forward the above questions on micro-blog.


Many people say that the quality of many international brands is not as good as they imagined. "The four corners of some packages have faded for over a month," and the "high-end spectacle frame has worn for a while, and it has broken down".

What is even more troubling is that during the negotiation of after-sales service, the staff of the big international stores tend to be arrogant, and frequently ask customers to wait for months or even more than half a year for various reasons.

Some netizens feel regrets that some of the international brands' quality and after-sale services are not reliable. "Enjoying luxury after-sales service is like taking a mountain road full of thorns".


Phenomenon: regardless of warranty period, maintenance costs are mostly self care.

Netizen Amway ENRI bought a GUCCI key bag in South Korea in September 7th this year, and found quality problems in September 8th.

The key bag is not used, but the netizen replied to the store when he went to the store to repair it. He said that the repairs to the tax-free shop need to be charged for repairs.


Phenomenon: no shopping ticket, maintenance "no talk".

Many people said that the quality of the bags they bought needed to be repaired. The store said they must produce shopping tickets, otherwise they could not be repaired even if they were genuine.


investigation


GUCCI package generally has no warranty period.


In view of the problems of after-sales service of some well-known international luxury brands, the reporter conducted a field investigation.


The staff of GUCCI store in Shanghai golden Center Mall said that if it was purchased in the store, customers could enjoy after-sale service in any GUCCI store in Shanghai by buying small tickets, but if the shopping ticket was lost, they had to go to the original place to inquire about other consumer proof materials.

After receiving the reception, the store will first take photos of the product and ask the company to maintain the price, and reply to the consumer within 7 working days. "Generally speaking, the package is not guaranteed, but the company will determine the maintenance cost according to whether it is man-made damage or not."


In a LV store in downtown Shanghai, sales staff said that LV did not provide cleaning services to all the bags sold in mainland China. Another famous salesperson of clock brand stores said that since the company had not set up a special maintenance center in mainland China, even a small battery replacement must be ordered from overseas factories, and consumers had to wait for more than 3 months.

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Many brands have no unified customer service telephone.


Even more annoying for customers who are experiencing after-sales service or quality problems, consumers can hardly find Brand Company itself, except for stores and salesmen.

GUCCI's China headquarters is located in Shanghai, but reporters found that no matter whether to dial 114 directory enquiries or search through the Internet, it is impossible to find the exact address or telephone number of GUCCI headquarters in China.


Another internationally renowned luxury brand salesman, HERMES, also said that if consumers had problems with quality or maintenance after purchase, they could only be reflected in the store because "no full-time staff is responsible for the work in this area".


According to the survey, many well-known international luxury brands have been relying on stores to solve all after-sales service problems in mainland China.

Apart from GUCCI, many brands such as Hermes, Chanel (CHANEL) and FERRAGAMO have not yet set up a unified customer service phone in China.


Consumer rights and interests of consumers are ignored.


"For many international brands, their attention to the rights and interests of Chinese consumers is far behind their emphasis on Chinese consumers' wallets."

Tang Jiansheng, Vice Minister of legal affairs of Shanghai Consumer Protection Committee, said that China has become the world's second largest consumer of luxury goods. With the rapid growth of commodity sales, consumer complaints against luxury goods are increasing year by year.

However, some of the major international after-sales service is not as good as local businesses and products. There is a lack of Chinese instructions and even plation errors.

"Consumers find stores, stores based on their authority, unable to make a clear answer, or solve the problem well, and consumers can not find this company, and finally can only swallow it up."


Urgent need to improve after-sales service


"The practice of" finding a shop to solve a problem and seeing a company in the beginning will not see the end "will in fact bring many obstacles to consumers' protection of their legitimate rights and interests.

In view of the fact that the exact address and telephone number of GUCCI China headquarters could not be found, Tang Jiansheng analyzed that, because the licensing mode and distribution channel of the international luxury brands were rather complex, many stores seemed to be the same, but some of them were direct stores, some were "China general agent", others belonged to two or three tier agents.

Therefore, it is very important to establish a direct communication channel between consumers and Brand Company, otherwise, if there is a dispute, stores or salesmen may shirk each other's responsibilities, and Brand Company will take the opportunity to evade responsibility.


Experts suggest that international brands must pay more attention to the protection of consumers' rights and interests while expanding the Chinese market and provide a series of localized services to Chinese consumers.

For example, provide Chinese instructions for the product, set up a Chinese website, set up a unified customer service hotline, make a written agreement and inform the relevant items such as repair and refund, so that consumers can enjoy convenient after-sales service.

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