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Shanghai Shopping Mall Mid Year Promotion: Price War Is Not Popular &Nbsp; Theme Shows Are Popular.

2011/7/21 14:11:00 54

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Shanghai Shopping Promotion

In recent days, various shopping centers have launched various forms of mid year sales promotion activities.

Due to the early "false discount" incident, many

Market

They are cautious about dealing with discounts.

Discount

"War" is the main marketing tool.

In contrast, in view of seasonal consumption and the endless stream of theme shows of different consumer groups, Shen Cheng's shopping malls seem to be more interested in this summer.

Recently, a group of traditional cheongsam appeared suddenly in the Huaihai store of Dongfang commercial building.

Latest fashion

The performance team took the escalator as a red carpet for the show, and appeared in every corner of the shopping mall, which surprised the customers.

It turned out that this is a fashion show called Wei Yun, which is performing a theme show. It hopes to use this stereoscopic display instead of the previous sales methods on the shelf to better display the characteristics of the product.

The person in charge of Huaihai store, Dongfang commercial center, told reporters that Wei Yun's fashion show was only part of their promotion of "lily Festival" in the middle of the year. The reason why they promoted the sales promotion was to emphasize the cultural coloring of marketing.

In the past "price war", if we can attract customers, we often see that there are not many discount labels and low prices in the shopping mall, but now that the price is clear, the method is out of date.

In the "lily Festival", the market has integrated the resources of various brands, and has held the theme activities such as cheongsam show, piano performance, collection appreciation, and so on, but it has attracted a lot of popularity.

In some shopping malls targeted to young people, thematic marketing is dynamic.

Reporters in Jinqiao commercial square saw that sports equipment such as bicycles, roller skates, skateboards, basketball stands and so on were placed in every corner of the shopping mall, one of which was made up of 9 bicycles.

Look at the poster of the mall again. From the end of this week, a theme activity called "Allah Yuet Ji, Coldplay summer sports" will be launched this week. Every week, a new urban movement will be promoted. 9 cycles of bicycles can let 9 customers ride at the same time. At the same time, they will also feel the "roundabout" childhood memories.

Of course, all sports brands have launched promotions through this theme activity. Among them, the veteran "Hui Li" also invited consumers to take a pen, dip in the "imagination" to doodle on the vamp, and create their own unique sports equipment.

In addition, even like traditional home appliance stores, this year's mid year promotions have adopted various fashions.

In many home appliance stores, reporters saw that consumer electronics, such as computers, cell phones and digital cameras, became the most important marketing products in recent years. Besides offering price concessions, shopkeepers also offered various kinds of gifts that were popular among young people, including environmental friendly and convenient solar charger, tickets for "tropical storm", "Happy Valley" and other amusement places.

Yongle appliance home also creatively used micro-blog as a marketing tool, encouraging consumers to send micro-blog on the one hand, and lucky winners from micro-blog to give preferential treatment.

According to the staff of various stores, sales of consumer products, which were well received by students, were increased by more than 80% over the previous months under the promotion of various promotions.