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Secret Discounts! Discount Promotions In Beijing Shopping Malls

2011/7/20 9:11:00 70

Discount Disorderly Beijing Shopping Mall


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Discount?

In the second quarter, Beijing's major shopping malls are making use of all kinds of attractions.

Reporters recently visited several shopping malls in Xidan, Chongwenmen and other business circles, although many shopping malls were found.

brand

Similar, but discounts are not consistent.


There are different discounts in shopping malls.


Last weekend, we bought 3 pieces of Lily counters at blue island mansion.

clothes

Wu Wu told reporters that the same dress, blue island mansion discount is "99 yuan minus 50 yuan", Xidan Jun Tai Department Store is directly hit 50 percent off promotions.

Miss Wu calculated an account: "my total purchase amount is 490 yuan, the blue island mansion pays 290 yuan, in Jun Tai Department store as long as 245 yuan, the difference is 45 yuan."


The fact that the discount rate is different is not unusual.

The reporter saw that, for example, Levi 's is sold at 5-7 discount in Xinhua Department store, and in Zhongyou department store, it is "full 100 yuan minus 50 yuan".

LEE in Zhongyou department store is "full 100 yuan minus 50 yuan", in Xidan Joy City is 5-7 fold.

The ladies' house promoted by Xinhua Department store 50 percent off is "full 100 yuan minus 50 yuan" in Zhongyou department store.


Non line brand spreads big


During the visit, reporters found that brands such as H&M and ZARA were highly unified in the discount methods of the stores in Beijing, and generally did not show price differences.


E, LAND counters in Xinhua Department store, Zhongyou department store and Xidan Joy City are all "100 yuan minus 50 yuan"; ONLY, Jack Jones and other brands are all 50 percent off in all shops surveyed by reporters.


Compared with the "big name", some of the two or three line brands are more discount.

For example, the natural element is 50 percent off in Xinhua Department store, while in Zhongyou department store, it is full "100 yuan minus 50 yuan"; Jasonwood in Xinhua Department Store is 5-7 fold; in Zhongyou department store, it is "100 yuan reduction 55 yuan".


Besides, the discount and intensity of sports and leisure brands are quite different.

For example, NIKE's sales promotion efforts in Zhongyou department store are "100 yuan minus 40 yuan", 10 percent off in Xinhua Department store, and no discount in Zhuang Sheng Guang Guang Department store.

The discounts of brands, such as KAPPA and PUMA, have both "100 yuan 30 yuan", "99 yuan to reduce 30 yuan", and also a variety of sales promotion methods, such as direct discount.


Actual discounts and identities vary.


Reporters found that in addition to a relatively small number of "minority" brand discount methods vary, and some well-known brands in the promotion way is also more casual.

Among them, footwear brands are more common.

Reporters at several shopping malls in Xidan commercial street found that although the location of the counters marked "full 100 yuan to reduce 30 yuan", but some counters directly gave 30 percent off promotions.


The reporter saw that the COEY counter was a sandal with a price of 658 yuan, and the discount in Zhuang Sheng Guang Guang Department store was "full 100 yuan minus 50 yuan", the actual payment price was 358 yuan. Although Zhongyou department store also marked "100 yuan to reduce 60 yuan", the actual discount price after the discount was 263 yuan.


In addition, large-scale scalping of cattle is still widespread in major shopping malls.

There are "cattle" told reporters that if consumers want to buy "full 100 yuan to reduce 50 yuan" of goods, you can also enjoy "cattle" enjoy 5.5 or 40 percent off discount.

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