&Nbsp, A Small And Medium Sized Shoe Company, Is A Modern Version Of Zhu Geliang.

Small and medium-sized shoe companies never fight short cuts. They are the secret of winning.

"A careless move is lost all over the board", which is a big worry for all large enterprises.

In such a harsh economic environment, an enterprise has set a good example for small and medium-sized enterprises. It has opened up a new sea blue, which is called Bao Da shoe industry.

It is more important than choosing hard work.

"It took a long time to make a choice," he said.

At present, the domestic vulcanized shoes brand is neither like the leader of CONVERSE, but also has few brands.

After all, the technical threshold of vulcanized shoes is high, and the development of branding can completely fill the gap of the Chinese market.

Ma Yanhong said that the vulcanized shoes are made of rubber, fabric or leather, rubber as the base material, processed by bonding, molding or injection, and then vulcanized under certain temperature and pressure, giving the upper and sole high strength and high elasticity, and making the two firmly bonded together, so it is called vulcanized shoes.

"The whole pair of shoes is not only comfortable, soles are elastic, but also green and environmental friendly, which is in line with the trend of low carbon popularity prevailing in the shoe and clothing industry. The vulcanized shoes also fit the trend of the big industry, and choose a small product," says Ma Yan.

Small and medium shoe enterprises: do the most professional.

Wenzhou is an early source of China's market economy. In this economic map, there are a large number of small and even micro enterprises.

They are concentrated in low value-added industries, and their products and sales are very simple. They are guided by industry associations at least, most of which are "self destruction".

Once faced with a complex economic environment, it is inevitable that it will go through a storm.

For more small shoes and clothing enterprises, relying on their own strength pformation and upgrading is not an easy thing.

Many small shoe and clothing enterprises have taken a huge risk in pition. After entering a new unfamiliar field, the result may be a dilemma.

Therefore, some experts pointed out that small shoe and clothing enterprises are not the protagonists of pformation and upgrading, and pformation and upgrading is the process for large enterprises to determine their leadership and leadership role.

Under the mature market economy environment, the small shoe and clothing enterprises should take the specialized road to provide supporting services for large enterprises and participate in the value chain division of large and medium-sized enterprises, instead of competing with large enterprises at the same level.

And how to participate in the value chain division of the big and middle shoes enterprises, small and medium-sized enterprises need the common assistance and guidance in all aspects.

For example, in terms of finance, commercial banks can appropriately increase the tolerance ratio of non-performing loans of small businesses. In terms of policy, the government can reduce the burden of small businesses from tax and other aspects.

Accelerate the construction of public service platform, create a business environment that can make entrepreneurs feel secure, comfortable and comfortable, and serve as a good way to help them grow healthily.