Fan Xiyue: Will Investors Be Cool About Luxury Brand IPO Flu?

2011/7/1 17:12:00 87

The difference between quality and workmanship of luxury goods from different brands of the same brand is hard to judge in the industry.

However, it is undeniable that the influence of overseas OEM on consumer psychology is very important.

Luxury goods

Big names have been avoiding this topic, especially in the Chinese market.

Although the Chinese consumers' cognition of luxury goods is still limited, the main purpose of buying is to show off their wealth. This also highlights the current Chinese luxury market.

Abnormal consumption

。

This will become a key factor for foreign luxury brands to enter the Chinese market.

Listing can help some enterprises increase exposure and increase popularity with less cost.

But for luxury goods, practical help may not be great.

In fact, many luxury goods will raise funds to develop other businesses such as real estate.

Or raise capital by listing to reduce its business cost and repay debts.

Some experts suggest that in the prospectus of Prada prospectus, investors holding Prada shares need to pay a 27% dividend tax to the government of Italy, which will be deducted in advance.

Although shareholders can apply for "

Tax rebate

"But, at most, it can refund the 4/9 of the withholding tax, which will still affect the dividend income.

On the one hand, the big international players are preparing for the listing, and on the other hand, they are watching.

The IPO performance of Prada will affect the listing of other brands in Hongkong.

Consumers are willing to pay high prices for luxury goods, but investors are different. The latter pays more attention to rational assessment and pricing.

Chinese consumers will be able to pay for luxury goods, but will Chinese investors have a bad cold for luxury IPO? Everything is to be seen.