Xu Xiaohui: Socialized Electric Business Will Merge Into One.

Socialized electricity providers have recently become the focus of attention in the industry. From the personal point of view, it can be broadly divided into three categories: Based on the e-commerce website to build social media, such as Taobao, Van guest The third party's social media, such as mogujie.com and beauty, is based on the community's socialization of electricity providers, such as Renren and Sina micro-blog. Electronic Commerce Forward.

In the near future, Tencent's rapid layout in the field of electricity business is also the cause of Lenovo. In some ways, this is socialization. Online retailers A layout. With the strategy of exceeding the speed of imagination, Tencent has entered into several household appliances businesses, including the announced good Lok, Yi Xun, F and several unannounced acquisitions. Its initial goal is to select an investment in the vertical e-commerce platform of various categories, and build a B2B2C giant e-commerce platform. The core competitiveness of Tencent is 300 million registered users, as well as the attached social relations, which is the basis of socialized e-commerce.

When users engage in chatting, browsing news, sending and receiving mail, playing games and other operations on the Internet, you need to be affected by various kinds of information. When the demand for shopping is created, that merchandise happens to be in front of you. This seamless link between demand and shopping is the perfect process of social business.

The Internet is a large-scale economy, and owning user scale is everything. Tencent has 100 million online users at the same time, and no second media can do it. So throwing a stone at Tencent will become gold. I believe Tencent's investment in M & E will accelerate. QQ must hope that the shopping behavior of hundreds of millions of Internet users is related to their business.

Everyone's strategy is always one step ahead of the others. No matter how many products are classified, or the marketing of endorser, or the socialized exploration of customers and customers, they all take the lead in the industry to make quick layout. The community-based e-commerce website is the only way to go. At the beginning of my life, I thought that the community surrounding slow lifestyle is one of our strategic directions.

The exploration of the electricity supplier in the community is also an important part of its profit model exploration. Regardless of bean or Renren net and other community websites, in addition to advertising revenue, the cash flow of e-commerce is a good business to cash in. It is also the way to go in the future. Therefore, the socialization of electricity providers is only a problem that will be discussed in the past two or three years, and one day, "socialization + business" will become a completely integrated business mode from the current separation state.

Xu Xiaohui, born in Hebei, graduated from the Chinese Department of Peking University, has worked as a project manager, marketing director and assistant president in YAHOO China, Jinshan software and VCG. Currently, he founded Beijing Godot Technology Co., Ltd. and served as CEO in the field of clothing B2C.